Guangdong Shantou Zipper Industry Opened 1 Billion Yuan Market

Reporters recently learned at the China Hardware Products Association that as one of the earliest zipper industries in China, Shantou, Guangdong, has won the title of "zipper production base" in China since September 2007. With the support of local governments and the continuous efforts of enterprises, the scale effect of zipper industry is more and more obvious, and its output value has increased year by year.

At present, the annual production of zipper in Shantou has exceeded 40100 tons, and has formed a complete industrial chain from polyester yarn addition, monofilament manufacturing, sewing processing to zipper machine manufacturing, and supporting industries are complete. The output value of the whole industry has exceeded 1 billion yuan, and a number of bone dry enterprises have emerged.

It is reported that in the past 3 years, the Shantou municipal government has grasped the new development opportunity brought by the honor of "China zipper production base". Starting from increasing infrastructure construction and zipper industrial park construction, encouraging financial institutions to provide financial support to small and medium-sized zipper enterprises, vigorously developing trade in services and port logistics, etc., it guides local zipper industry to speed up industrial upgrading, increase capital and expand production and make bigger and bigger development. At present, the city is building a zipper industrial transfer park with a planned area of 21.84 square kilometers. Taking the industrial economic belt as a space carrier, it integrates the existing industrial parks, so as to achieve the leap of the provincial demonstration industrial transfer industrial park. At the same time, the city also takes the private science and Technology Park as the platform, based on a group of small and medium-sized enterprises with special and refined characteristics and vigor, strengthens the linkage linkage of enterprises, promotes the cluster development of the zipper pillar industry and the supporting development of the leading products.

In order to expand the brand effect of the "zipper production base" in China, the city attaches great importance to the quality of the imported assets in the zipper Industrial Park, and pays attention to the matching problems of industry, capital, technology, management, talent and market. At the same time, starting from the needs of society, we have collected a lot of clothing industry, luggage industry, sports goods industry and tourism supplies industry which are closely related to the development of zipper industry, adjusted the industrial development structure in a timely manner, and formulated different development strategies. In addition, the city also attaches great importance to the construction of zipper industry marketing channels and regional brand publicity. On the one hand, they will work together with local professional exhibitions and trade markets to carry out cooperation with the major market of garment accessories in China, and build the overall marketing channel of zipper production base; on the other hand, expand the influence and visibility of the zipper industry by participating in professional exhibitions and advertising. At present, a large number of overseas customers from the Middle East, Brazil and Southeast Asia are here to inspect and purchase zipper industry and products.

It is reported that in promoting the healthy development of Shantou zipper industry, Guangdong zipper industry association has played an important role in business coordination, business ideas guidance, and access to government resources. In the past two or three years, the association has provided industry leading information to Shantou zipper production enterprises in a timely manner to guide enterprises to transform and upgrade traditional industries and speed up technological progress. At the same time, the association also made full use of its own service platform to timely reflect the business aspirations to the government departments, and actively carry out industrial policy research, external exchange and advisory services activities, so as to promote the healthy development of Shantou zipper industry. In addition, the association also advocates Shantou zipper production enterprises to fulfill their responsibilities in terms of energy conservation, environmental protection, product safety, and expansion of employment through self-discipline.

The introduction of the above series of supporting measures has enhanced the ability of Shantou zipper industry to fight against the market, and the coverage of the product market has been increasing.

The relevant information provided by the China Hardware Association also shows that although the zipper industry in Shantou has achieved a lot, there are still some urgent problems to be solved in the whole industry. For example, most enterprises are weak in R & D capability and weak in independent innovation, many enterprises have weak sense of quality and brand development, and the share of products in the high-end market is relatively low.

Responsible person said that Shantou zipper industry to solve these problems in development, to a higher level, also need to start from the following aspects: first, increase the intensity of innovation, so as to reduce the development pressure brought by the increase of raw materials and increase in labor costs; two, from the improvement of product quality, vigorously implement the brand development strategy; three, take the road of capital expansion and diversified development, standardize production and operation, accelerate the pace of expansion, and enhance the ability to fight against market risks; four, comply with the trend of environmental protection development, start with environmental protection fibers, environmental dyes, environmental protection auxiliaries, electroplating, painting and other aspects, accelerate the design, development and production of environmental protection products, and continuously enhance the competitiveness and reputation of domestic zippers in domestic and foreign markets. Regarding this, the China Hardware Association is concerned.