Take The Lead In The Textile Industry To Write Their Own Entrepreneurial Myths.

Tang Zhengfu

Facing difficulties and coping with the ups and downs of business

When she first saw Mrs. Tang, even if she did not know that she had been a teacher, it was easy for her to get in touch with her teacher, because she gave people the feeling of being so amiable, gentle and steady voice, always making people feel comfortable and attracted by her gentle tone.

However, it is such a gentle "teacher" who sticks to his hobby and makes unremitting efforts to open up his own world in the sea of Commerce.

Dare to break through self employment

Before he came to Beijing to start a business, Tang Zhengfu picked up his mother's class after graduating from school, and worked as a teacher for over 10 years in her rural primary school. When the work of teachers was very stable, Tang Zhengfu refused to accept the status quo and chose to go to sea to do business.

This bold decision aroused the opposition of the family, and she did not support her abandoning her comfort work to take risks. However, she insisted on the choice at that time. She recalled her choice at that time. Ms. Tang said that textile products had always been her hobby. At the same time, influenced by the background of "reform and opening up", she was "optimistic about" textile products and plunged into the "business sea". After accumulating two years of retail experience, Tang Zheng Fu finally had her own in the Wanxin market in 1994.

Overcome difficulties and open up markets

With the booth, Tang Zheng Fu started his own business.

However, the course of entrepreneurship is full of suffering.

First of all, the external environment is bad. In 1994, the Wanxin market had just been established, and only about half of the market was still behind.

In winter, the cold weather in Beijing is pressing, and the market is chilling and piercing. As a southerner, Tang Zhengfu is often frozen "unable to hold even a pen." even so, she still clenched her teeth.

With her efforts, her business has gradually prospered and expanded from the original 1 stalls to 3.

While Tang Zhengfu was delighted, his business was hit by an accident.

In 1997, Tang Zhengfu entered a batch of cloth from Guangzhou, and did not think that the quality of the cloth was quite different from that of the original cloth.

This business made Tang Zhengfu lose 300 thousand at a draught and suffered such a blow. She was ill for half a month and fell dizzy.

After half a month, she returned to the booth and began to work harder. Finally, she turned the profit at the end of the year.

Now Tang Zhengfu has 3 facades in Wanxin market, and her customers are also radiating to Beijing, Hebei, Inner Mongolia and Shanxi.

She has also become a leader in cloth wholesalers.

Competition to increase market share

While business is growing, Tang Zhengfu is also under the pressure of increasing market pressure.

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In order to create a good business environment, she took the lead in decorating the facade and installing air conditioners. Her relationship with customers was just like friends. When she was guaranteeing the quality of cloth, she also went to the market in time to investigate, and promptly changed her business strategy according to the trend of clothing development.

For some unfair competition, she said, "profitability is the absolute principle".

Under the guidance of good mentality and correct business strategy, her business is very successful.

And she not only owned her own company, but also became the vice president of the private association of the whole market.

In the face of success, Tang Zhengfu was still unhurried, and her business, like her, stood leisurely in the sea of Commerce and faced with all kinds of storms.

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Tang Zheng Fu

After being educated in a rural primary school for more than 10 years, Yibin people in Sichuan chose to go to sea to do business, and began to run wholesale cloth business in 1994. Up to now, there are 3 booths in Wanxin cloth wholesale market in Dahongmen.