What Should Chinese Shoes And Clothing Enterprises Ponder After The World Cup?

South Africa

In recent years, we have seen that China's shoe-making firm Li Bo develops toward the "Smiling Curve ends" in the value chain, that is, the manufacturing process is always at the low end, and the product development and after-sales service are at the high end of the value chain curve.

But for this stage of China's small and medium shoe enterprises, it may not be realistic. This long process may have closed half of the enterprises.

How the Chinese shoemaking enterprises are made from China to China, the author summarizes several points put forward by the insiders.

First, products must have brand support.

When we talked about

It is just like a long way to go for Chinese sports brand to become an international brand.

China's sports brand is growing rapidly. However, global and international competitions that rely on the development of world-class sports brands are not available either in China or in all competitions. Winning the premium of Chinese brands from global consumers and customers will be the long march of China's sporting goods industry.

The "brand struggle" of Jinjiang shoe making enterprises in recent 10 years, these few fruits of "brand movement" have been saved, and the brand support of these products has made these shoe enterprises see the future.

For example, XTEP's fashion line, a row of entertainment stars, such as PEAK's firm basketball line, make its image clear, Hongxing Erke find the direction in the tennis professional market.

Second, products must have personality.

With the expansion of the capacity of the footwear industry and the intensification of market competition, China

The so-called product personalization undoubtedly refers to the alienation of products. Now, Shoes Companies in the shoes market have begun to realize the importance of technology patents. Only by truly having the strength of independent production R & D and many practical patents can they differentiate themselves from the homogenization competition of most enterprises.

You copied me, I imitated you, resulting in a worsening market environment.

Shoemaking enterprises begin to realize the importance of technology patents. Only when they truly possess the strength of independent production R & D and many practical patents can they differentiate themselves from the homogenization competition of most enterprises.

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Third, products must be innovative.

Nike, Adidas and other pnational giants have taken a fancy to the development of some shoe making industries in China by virtue of their labor costs and industrial policy advantages, and began to increase investment in factories in this area.

However, foundries often earn only meager profits. In the final analysis, the OEM is not good for the long-term development of shoe enterprises, and it is more foolish to kill the goose that lays the golden eggs.

In recent years, with the increase of labor and land production costs and RMB appreciation, China's shoe products are no longer simply priced.

Under this background, many shoe companies should speed up the pformation and upgrading of shoemaking industry by means of scientific and technological innovation, improving efficiency, reducing energy consumption and enhancing the core value of the brand, so that "made in China" will stride on the world stage.

We can see Chinese made products everywhere in South Africa, but in the world cup, "made in China" is still a supporting role.

The pformation from "made in China" to "made in China" is a great test for many enterprises in China, and also a great leap forward in many traditional shoe making industries.

(please indicate the source: China shoes net)