Wenzhou Shoe Makers Reshuffle To Welcome New Opportunities

Wenzhou Lucheng District, China shoes capital, is another competition.

This summer, the "summer holidays" of shoes, shoes and enterprises were abolished. Almost every family's production line was working overtime.

After the financial crisis, Dongguan's foreign-funded enterprises withdrew, and many foreign orders entered the shoe market. In the process of urbanization and rapid domestic demand, Wenzhou footwear enterprises seemed to have ushered in a good opportunity for development.

Last week, an interview with reporters said that from more than 6000 years ago, the number of shoes enterprises to more than 2300 now.

"This trend has been very prosperous. This road is a must for many shoe companies."

Mr. Zhou, executive vice president of Kangnai group, revealed that in October, Kangnai had to launch a high-end brand, priced at more than 1000 yuan, with thousands of individuals and tens of thousands.

Domestic brand leather shoes are basically around 500 yuan, and several hundred thousand pairs of high-end leather shoes are almost monopolized by international brands.

"A lot of shoe companies can do that, but why are domestic brand shoes less expensive?" Mr. Zhou said.

With the revival of the economy, raw materials are rising, and the price of products is not easy. Brand is the kingly way to upgrade traditional products, and this road is burning money, which requires courage.

Ling Lanfang, chairman of the Silk Road Group, has recently been said to be "infatuated without change."

Ling Lanfang said he put all his eggs in one basket and put in the new equipment, made high-end home textiles and shops. Recently, the new brand's home textile products terminal was launched into Hangzhou Tower.

A textile enterprise in Xiaoshan pformed into a garment brand, and wanted to enter Hangzhou Tower. As a result, countless people were sent to spend the money.

The money and energy of entering the Hangzhou Tower can be imagined.

"Only high-end brands can ensure profits, but before they succeed, they can only throw money, and when the money falls, there is no bottom."

Ling Lanfang said that this year's plan, "Huan Sha" will enter 20 first-class cities this year, first-class shopping malls sales, but also in the country opened 20 direct win stores.

From 95% exports to 60% domestic sales now, from selling raw silk to now making brand terminals.

The pformation is very painful. Ling Lanfang smiled and said, "(house) does not buy this year, it will be more expensive next year."

Behind the sound of the machine is joy and sorrow.

"Our orders before June are all full, but orders after June have not yet arrived."

At the beginning of the year, the cities of Huzhou, Jiaxing, Ningbo and Wenzhou ran around to collect the materials of "spring" and saw the prosperity of the workshop.

"Not long ago, the PMI index has already come out, and has come down again. After a blowout in the first half of this year, the growth of enterprises has slowed down, which is also expected."

In July 1st, the PMI index released by China Federation of logistics and purchasing was 52.1 in June, down 1.8 percentage points from last month, the biggest decline in the same period.

The HSBC PMI index continued to down 2.3 percentage points to 50.4, slowing for third consecutive months and hitting a new low of nearly 14 months.

More noteworthy is that from the official PMI index of the 11 sub index, compared with the previous month, only finished goods inventory index rose, the rest of the index fell to varying degrees.

In other words, all indices indicate a slowdown in economic growth.

As a leading indicator, the PMI index generally leads to a 6 month change in the real economy.

Therefore, many enterprises are very concerned about PMI, "China's economy is likely to occur in six months after the emergence of multi field, multi industry synchronous slowdown.

And whether domestic demand slows down more or is external demand weaker? "

HOLLEY group senior executive said recently that he was often notified to participate in business seminars. With intuition, the central high level has been frequently inspected by enterprises, and the economic policy in the second half of this year will be adjusted.

The new order index in June was 52.1, down 2.7 percentage points from last month, and the purchase price index was 51.3, down 7.6 percentage points from last month. The new orders, purchase prices and corporate profits were compared comprehensively: from the 3 quarter to the 4 quarter, the new orders accumulated year-on-year downward trend as the base number increased. This index and the profit orientation of enterprises mean that the growth of corporate profits in the second half of this year will fall.

This year's economic recovery has provided an opportunity for enterprises to pform and upgrade. Many enterprises have grasped it. Many enterprises are still confused, prepared for a rainy day, ready for a big storm.