How Do Shoe Manufacturers Accept New Challenges?

This year is the key year for the strong recovery of China's foreign trade enterprises. With the change of the external environment such as the European debt crisis and trade friction, the uncertainty of the foreign trade trend has increased obviously. The superposition of labor force price increase, export tax rebate and exchange rate fluctuation has also caused some foreign trade enterprises to have a headache, and the road of China's foreign trade development is still difficult and dangerous. How to get out of the trough and accept the challenges facing the shoe industry is becoming the focus of the industry.

Pay attention to brand diversification risk

As we all know, most of the domestic export shoes products are processed for others. There is no brand and no added value. And generation processing can never create a country's international competitiveness, only to make the wedding dress for others forever. The history of the developed countries has repeatedly proved that only the strong brands will have strong country, and only by making the brand will they earn more profits than the processed ones. Brand going out is the only way for foreign shoe enterprises to become bigger and stronger, but the risk of going out is self-evident. Therefore, we must carry out detailed research and subdivision of the target market, then attack all kinds of new markets with brand image, attract more market eyeballs and become bigger and stronger.

   Opening up new overseas markets

As China and Europe and the United States frequent trade friction, domestic shoe enterprises began to focus on the ASEAN market, the focus of exports to the emerging market. According to industry sources, recently, a number of shoe manufacturers in Quanzhou have been planning to establish factories in ASEAN countries such as Vietnam and Burma. Through the ASEAN, the preferential trade between China and ASEAN will be extended to more countries and regions through policy superposition.

China's "anti-dumping" against the United States blocked billions of dollars of China's products. China then counterattacked, and the trade war between China and the United States rose. Subsequently, the European Union joined the war group. Following the extension of anti-dumping duties on China's leather shoes, it was reported to China by WTO, and it launched anti-dumping investigations on "made in China". This new wave of trade protectionism has made domestic shoe enterprises face calmly and objectively, while striving for their legitimate rights and interests, striving to improve product quality, and actively developing new overseas markets. Including emerging markets such as South America, Africa and the Middle East.

　 Optimize structure and fight again

With the deepening of trade friction, how to transform and optimize the foreign trade structure of domestic shoe enterprises is a difficult problem that must be solved. The industry said that optimizing the structure of foreign trade first is to promote enterprises to enhance their core competitiveness, develop their own brands, increase the added value of export products, and achieve better economic benefits. At the same time, we must improve the level of production technology, reduce waste of resources, and achieve sustainable and healthy development.

Europe and the United States put forward the technical barriers to trade in the background of imports of shoes, China's footwear products began to face a positive confrontation with developed countries, and continuously built up technical barriers may become the source of developed countries to restrict the export of domestic shoe products. If these technical requirements are not met, foreign trade shoe enterprises will have difficulty in retaining the share of the international market in the future. All these external factors have forced shoe companies to adjust their structure, so that shoe companies can truly display professional branding from inside, thereby widen the gap and distance between market demand and raise the attention of the labor market.

We expect that China's foreign shoe enterprises will rearrange their layout in the complex situation, deal with new challenges and seek new breakthroughs. Export oriented footwear enterprises are actively building brand names, developing new markets and optimizing product mix, so that all these external factors restricting development become the past.