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It Is Extremely Important To Resist Risks And Resist Recession.

2010/7/19 20:35:00 25

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After the outbreak of the international financial crisis in 2008,

Shenzhen

The clothing industry shows some risk resistance ability in the face of crisis.

One of the performances is to resolutely carry out the core of brand building.

strategy

The adjustment is undoubtedly wise.

In Shenzhen,

clothing

The industry can rely on at least three advantages.

The first is brand advantage.

Shenzhen's clothing industry is the "Spring River heating duck prophet", they have long realized that making products is the initial stage, making brand is the advanced stage.

The value of the product is 1, and the value of the brand can be 10 or even 100.

In the early 90s, the private brand of Shenzhen clothing was still less than 10%. Now it has reached 49% and more than 200 well-known brands in China. This is the clear path of Shenzhen's clothing brand construction.

The second is design advantage.

The clothing industry, like other industries, is the core of the industry.

Production is not difficult, design is difficult.

Shenzhen has always been strong in design.

Since Shenzhen became the capital of design, this strength has been fully utilized.

In the future, there will be more qualitative changes in the design field in Shenzhen.

Therefore, the clothing industry will benefit from the design.

The third is the advantage of headquarters.

Shenzhen's clothing industry, more and more situations are, production base elsewhere, but headquarters in Shenzhen, because Shenzhen's information is smooth, goods access and convenience, financing is relatively easy, talent concentration, therefore, the headquarters in Shenzhen, is a lot of clothing brand's wise choice.

For the apparel industry, the above advantages should be further developed, or the brand should be created.

If you have a brand, you will have the world. Without a brand, you will lose the world.

Brand is the ultimate product of an enterprise, but to make the brand well, it involves all aspects, from thinking to design, to production, to management, to after sale service.

Every link can not be slack, and it will take a long time to accumulate a brand.

The vitality of the brand is beyond the imagination of many of us.

It is extremely important to resist risks and resist recession.

The clothing industry is like this. Other industries, especially some traditional industries with advantages, are the same.