How Far Can Internet Clothing Plagiarize "Fast Fashion" Brand?

An interesting phenomenon in online shops is: if you want to imitate who?

Wearing a little mouse can be done easily.

In many online shops, some products are directly named "Faye Wong Hong Chun evening wear" and "Fan Bingbing's dress".

Copy money for many years.

The "unspoken rules" of the industry, and now, through the catalysis of the Internet, the clothes that are laboriously designed will become popular in a few days.

"Being copied, we are helpless."

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With the search function, hundreds of thousands of sellers can be found in the same style of clothing, and the price is very poor, which makes it difficult for consumers to choose.

A familiar seller often complained to reporters: "the price of imitation is half or even lower than ours, and customers often ask questions.

The popularity of the clothing industry has made it hard for us to advocate originality.

In order to avoid being copied, there are always such strange phenomena in some clothing stores: clerks store new clothes in clothes heap or put them in the cupboard.

However, this way of preventing copying is not feasible for online stores.

"Which market sensitivity is better, which products will be shipped more, will cause peer prying, get relevant information, immediately organize proofing, production, within one or two days, price reduction, price reduction, and then reduce the price, until this style profit is dried up, the market is done to death."

A shop keeper said.

Dani is a reporter's high school classmate. He has been engaged in clothing for nearly twenty years.

She said, "in our line," mutual learning design "is normal.

The export products of some enterprises can be sold well in Russia and other places, because they imitate some large brand styles, but the prices are very low.

In order to avoid being infringed upon, the designer will make minor adjustments by adding or reducing zippers, changing pockets, etc.

Domestic clothing brand is doing the "integration of popular resources" business, rather than "create popular elements", which determines their investment in product design and R & D will be much smaller than original design input.

Designers of many garment companies collect "design inspiration" through fashion conferences, magazines and so on every year. The investment in design is negligible. Some of them invest only 3% of their sales revenue each year, while the R & D cost of some big brands may reach 20%-30% of total investment.

"As for some non brand apparel that is exclusively for online sales, R & D investment is almost zero."

Dani said.