Fashion Capital: The Clothing Industry Is The Main Force.

Every angle of the city of Shenzhen is full of popular elements, scattered with creative inspiration.

Traditional industries: also have fashion characteristics.

When it comes to fashion, people will naturally associate with animation, creative design and other emerging industries.

In fact, Shenzhen's traditional industries represented by clothing, watches and jewellery industries are also an important part of the fashion industry. Especially under the guidance of science and technology, these big industries have broken through the scope of traditional industries. Successful pformation has been constantly injected into the elements of technology and fashion, playing the fashion and high-tech brand, supporting the half sky of fashion and creative industries.

"I have always included clothing in the fashion and creative industry."

According to the responsible person of Shenzhen film fashion company, the garment industry has been in Shenzhen for more than 20 years, and it has been linked with the international market from the very beginning. It has strong technological content and fashion characteristics. It can be said that the clothing industry has led the development of Shenzhen fashion industry and laid the foundation for the fashion industry. Therefore, the garment industry should play the leading role in the fashion industry as well as animation and creative design.

Shen Yongfang, Secretary General of Shenzhen garment industry association, believes that because of its unique geographical advantages and open environment, Shenzhen has always been the forefront of the introduction, creation and dissemination of fashion. Residents' fashion consciousness is in the leading position in China.

At the same time, Shenzhen is also an immigrant city with strong inclusiveness. All kinds of new ideas and new ideas will not be easily excluded. It provides a suitable soil for the emergence and popularity of fashion.

Fashion events such as exhibitions, fashion shows, designer salons and street fashion shows continue to be formed throughout the year, forming a strong fashion culture atmosphere.

At the same time, jewelry, furniture, home furnishings, watches and clocks, leather goods and fur products in our city are also upgrading to the fashion and creative industries.

The interaction between these industries and the fashion industry constitutes a strong foundation for Shenzhen's fashion and creative industries, plus mobile phones, automobiles, household appliances and other cultural industries with high fashion and creativity, and advertising, decoration, industrial design and other cultural industries. The output value of the whole creative and creative industry can be half of the city's output value.

"With such a good industrial foundation, it is entirely logical to make the fashion industry bigger and stronger.

Building a fashion capital is more practical. "

Shen Yongfang thinks.

The fashion industry: the future star of the city

According to the insiders, Shenzhen has already had the conditions to develop the fashion industry. It has the capability and must make a big step towards the goal of "fashion capital".

In a research report, Shenzhen garment industry association emphasized the urgency of developing fashion industry.

Report analysis, at present, Beijing and Shanghai have put forward the slogan of creating "fashion capital" and vigorously support the development of creative design industry.

Relatively speaking, Shenzhen has a better fashion industry base and can not miss the opportunity.

"Sail against the current, do not advance or retreat.

If we ignore the prosperous situation of the fashion and creative industries, it is likely to miss a rare opportunity to improve the quality of urban development.

An industry insider admitted.

"Vigorously developing the fashion and creative industries, creating a fashion and creative capital, not only does not conflict with the development of new and high technology, logistics, finance and cultural industries, but also can form complementary industries and promote each other."

For example, many of the athletes wear T-shirts with high technology content, such as the famous badminton player Lin Danchuan's clothes are made of special materials, no matter how much sweat they sweat, they will be firmly attached to the clothes, instead of dropping on the floor, the Shenzhen garment research and Development Center said.

Besides, modern logistics can enhance the operation level of fashion and creative industries, and the financial industry can provide strong financial support for fashion and creative industries.

In turn, fashion and creative industries can also provide support for the development of high technology, logistics and financial industry.

To sum up, the fashion industry leads the trend of the times with the characteristics of innovation and popularity. It can improve the quality of life and increase the interest of life.

It inflows the infinite vitality with the constant new idea and the forever beautiful color, causes the city to become the place which many people yearn for.

It has far-reaching influence on the whole city, and has formed an interaction with different industries from different aspects.

The "fashion capital" jointly built by traditional and fashion industries will be the direction and development goal of Shenzhen's future efforts.

{page_break}

Fashion capital: the clothing industry is the main force.

When it comes to the relationship between fashion industry and fashion industry, many people in the clothing industry believe that modern clothing industry has become the most scientific and leading industry representative. It can become the "main force" of the fashion city.

The industry has put forward ideas and suggestions on how to give full play to the main force of the garment industry.

Shen Yongfang believes that the lack of famous brand fashion capital is unthinkable.

The fashion products in Shenzhen are in the leading position in China, and have formed a good overall image, but they still lack international brands and famous brands.

She suggested that the government should strengthen the planning guidance and overall coordination of the overall development of the fashion and creative industries, implement the brand strategy, optimize the product mix, constantly improve the technological content of fashion product design and production processes, improve the overall taste of fashion products, take famous brand enterprises as the leading role, take backbone enterprises as the core, and focus on clear property rights, cultivate large enterprises or backbone enterprises, and create more famous brand products.

Mass Phil, chairman of the board of directors, Zhu Chongyun argued that Shenzhen started building a garment industry gathering base in the early years, which is a visionary idea.

Today, Shenzhen should be ambitious and rely on this base to build a fashion valley that converges business headquarters and brands, attracting all the world's raw materials, information, technology, brand, and design suppliers to gather here.

She suggested that Shenzhen can take out the land pformed from the old city, and guide the clothing enterprises to build the Napoleon street like Milan, Italy. From architecture to content and activities, it is a fashion gathering.

Let the fashionable stage, the fashionable window, the fashionable life, the fashionable atmosphere and the fashionable crowd converge into the fashionable street, just like the Champs Elysees in Paris.

Xia Guoxin, chairman of Shenzhen, said that the clothing industry of the city should display its skills in the construction of the fashion capital, and it also needs the support of the government.

Building fashion capital, brand and brand are engines.

With the name brand, Shenzhen will be born, retain and expand its headquarters, so as to lead the production, design and marketing sectors behind it, so as to be able to create a continuous fashion trend.

It is necessary for the government to set up a special organization to take charge of brand management, find out the right place, and support, serve and guide in a targeted way.

He also suggested that the government should increase support for fashion creative vocational education and fundamentally solve the shortage of senior talents of fashion and creativity in our city, so as to ensure the sustainable development of fashion and creative industries.