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UNIQLO Men'S Underwear: Quick Weight Loss Function

2010/7/20 15:04:00 39

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Tight production

Dress

UNIQLO, a casual wear chain store for hot new products, has also developed a new product combining technology and fashion from the laboratory: the men who consume calories.

Underpants

。

UNIQLO, operated by Fast Retailing Co., an ambitious company, is ubiquitous in Japan and its products are expanding rapidly in foreign markets.

It is promoting a new product line. It is said that simply wearing this series of T-shirts or underwear can consume more calories.

This series of products was jointly developed by UNIQLO and textile company Toray Industries Inc. and University of Tokyo (University of Tokyo) in Dongli.

A UNIQLO store in Tokyo, Japan.

This series of products is called "Easy Exe" (easy motion).

According to the Japanese online shop of UNIQLO, the plastic dots and lines above the gluteus maximus and lower back will encourage the wearer to straighten his posture and form a more effective way to walk.

Considering that heat consumption can be very laborious, the design of materials has added some sweat absorption functions of other products of UNIQLO.

In addition, underwear and T-shirts only sell for 1500 yen (US $17), without violating their practical, fashionable and affordable promises.

These products are now available for sale on the Internet and in some Japanese shops.

As of press release,

Uniqlo

No response to requests for comment.

The popularity of such a calorie product could boost the shrinking sales of UNIQLO in Japan.

Fast Retailing said earlier this month that the same store sales of UNIQLO stores in June dropped by 5.8% compared with the same period last year, forcing it to adjust its net profit and revenue expectations for the fiscal year.

Some observers also say that UNIQLO can expand, or just maintain its strong position in Japan, depending on whether it can often launch some popular products such as "HeatTech" and so on.

"HeatTech" made customers in New York and Tokyo feel warm throughout the winter and made Fast Retailing comfortable during the recession.

Although most people do not see the "Easy Exe" series, the evaluation of the first batch of customers is mixed. Their comfort is due to their benevolence and wisdom.

A customer with a net name "marchin" wrote happily on the message page of the shop, "I think it is quite comfortable to wear, and I am glad that UNIQLO sells at a reasonable price."

Not everyone is so exuberant.

An anonymous person in the shop message page wrote, I just bought (T-shirt), but I can not get used to its material, the whole is too rigid, I feel sweat on me.

He explained that this was partly because he was too accustomed to the materials used by UNIQLO's "Body Tech" series launched a few years ago.

Although "Body Tech" is worn out after many years, he still likes to wear it, but this kind of hobby has not been extended to the new products of UNIQLO.

Besides, he said, if the sleeves are still so tight, I would rather grow longer. Now the sleeves are not long and the cuffs are just located in a place where the pain is very painful. The arms are very difficult to move and the blood vessels seem to be blocked.

Does this mean that if you want to lose weight, you have to work hard?