XTEP Makes Sport Different.

The company is located in Quanzhou economic and Technological Development Zone, Fujian province. It covers an area of 188 mu, and has more than 4800 employees. It has marketing center, export center, clothing center, commodity center, shoe center, R & D center, accessories department, quality inspection center, IT center, human resource center, financial center and President's office.

The company has 45 sewing machine assembly lines, 10 molding lines, and equipped with modern shoe factories including laboratories, embroidery, high frequency, printing, mold and other departments, and the annual production capacity of sports shoes is nearly ten million pairs.

The brand oriented marketing strategy has led XTEP to form a sales system that adapts to the Chinese market and stores with brand as its main body.

At present, XTEP has set up branches in various provinces, municipalities and autonomous regions in mainland China, with outlets all over the country.

While strives to expand the domestic market, XTEP also aims at the global market with a forward-looking strategic vision. Its products have been exported to more than 40 countries and regions in the five continents of the world, creating the first level of foreign exchange earning in the same industry.

XTEP, the world's first brand development target, is the first brand in China to use entertainment stars to endorse sports brands and use entertainment marketing to promote products. In the legendary development of XTEP, it has won many honors and won 2 consecutive "China famous brand products" titles. It has been awarded the "China famous trademark" certified by the people's court and the State Administration for Industry and Commerce respectively. It has been awarded the honorary title of "export exemption" and "state inspection exemption" issued by the State Administration of quality supervision, inspection and quarantine. It has won the world's brand laboratory's reputation as the "most valuable brand of China's top 500" and the NO.1 brand of Chinese sporting goods.

These honors mean that XTEP has gained wider recognition in the society.

In recent years, XTEP combines the influence of celebrity endorsement stars and naming the southeast pop music list, with its unique fashion, avant-garde, freedom and rebellious "non ordinary feeling", firmly grasp the hearts of young people.

From XTEP to become the only partner of the tenth People's Republic of China sports meet, and won the exclusive sponsorship right of the ten games Jiangsu, the PLA, Ningxia, Fujian, Xinjiang and other delegations, XTEP broke the international sports brand monopoly of high-end domestic competition situation.

In 2006, following the sponsorship of the ten sports meet, XTEP once again joined hands with CCTV and Jiangsu Sports Bureau to become the only partner of sporting goods in the third national sports Congress and the equipment sponsor of Jiangsu sports delegation.

At the same time, XTEP is also the exclusive partner of China Amateur Basketball open (CBO), China University Volleyball League (CUVA), and national health run industry.

In 2007, XTEP launched its pioneering work, naming the basketball and badminton games of the sixth People's Republic of China City Games and becoming a partner of the six cities. The title of the Chinese women's Basketball League A (WCBA) and the Chinese men's Basketball League (NBL) were named the national extreme sports elite competition.

In 2008, XTEP attacked again and became the sole partner of sporting goods industry in the Eleventh People's Republic of China games.

On the occasion of the 2008 Olympic Games in Beijing, XTEP has the exclusive title of "XTEP national youth civilization to promote the Olympic Cultural Journey" Olympic train activities, and sponsors the Belarus Olympic delegation to receive the award equipment, invested heavily in CCTV during the Olympic Games, and officially launched the Olympic strategy.

XTEP's entertainment and sports combined "dual track" strategic mode has injected infinite vitality and vitality to enterprises and brands, and ensured the leading position in the industry.

In the future, XTEP will continue to focus on personalized products and quality services, providing more comfort and benefits for every young person who loves sports and lifestyle.