Clothing Store Business: Keynote And Display Skills
Many shopkeepers are now saying that business is very difficult to do. In fact, many times, selling clothes is not only a matter of style and color, but whether they can better display clothes and let customers accept your products. Xiaobian summarizes some shop keynotes and clothing display skills, hoping that big family can get some.
1. Selection of shop keynote
The first is the choice of main colors for decoration.
The most stupid way is to choose black, white and grey. Such a main color will not take away the style of clothes. After all, clothing stores do not sell decoration.
After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop.
These things are used to hang clothes, and it is also important to choose well.
Baking glass is a good material with good quality and low price. Even some big brands will be used.
The principle is to conform to the brand style and positioning.
The second is lighting.
For a clothing store, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved.
Man is a kind of light seeking animal, where light can attract eyeballs, but light depends on darkness. This is the technology of lighting.
Two, clothing display skills
There are many tricks to show clothes, and Xiaobian summarizes several simple principles.
1, in order to make the overall harmony, whether it is positive display or side hanging, generally left, shallow, right deep, which is in line with the habit of viewing things from left to right.
2, clothing and pants should be displayed together.
For example, clothing on the wall of the front display, many businesses like clothes, pants (skirts) under, think this is logical.
In fact, it is not.
The alternation of clothes and pants can increase the beauty of clothing.
The top left is trousers, clothes and trousers from the top to the bottom, the middle is clothes, trousers and clothes, and the right side is trousers, clothes and trousers.
Such a collocation is not only good-looking, but also reflects your grade.
3, the same wall, color is not the more abundant the better, and some shops like to put the same color clothing classified, placed on sale can not play a catalytic role.
The key is to use color grouping.
For example, red, white and blue classic collocation, you can put the three colors in a wall, and set them in a responsive manner. They are both nice and clean.
For example, the use of complementary colors, yellow and blue together, red and green together...
Such color matching can definitely attract the attention of the eyeball.
In order to make the color appear cleaner, it is possible to use some display techniques such as lining and crossover. The effect will be very good.
4, point, line, and surface combination.
In fact, clothing display and other visual arts are interlinked.
Point refers to a piece of clothing; lines refer to all kinds of pendulum.
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