Business Experience Of Clothing Stores: Keynote And Display Skills

　　 Now many shopkeepers reflect that business is not easy to do. In fact, many times, selling clothes is not only a matter of style and color, but also whether the clothes can be displayed better and let customers accept your goods. Xiaobian summed up some store tone and clothing display skills, I hope you can get something.

1、 The choice of store tone

First is the choice of the main color decoration. The most "stupid" way is to choose black, white, gray, such a main color will not steal the style of clothing, after all, clothing stores are not selling decoration.

After the decoration style is determined, it is the choice of column, inserting pole, partition layer, desktop, etc. These things are used for hanging clothes. It is also important to choose them well. Baking glass is a good material with good quality and low price, even some big brands will also be used. Don't be in line with the principle of brand positioning.

And then there is the light. For a clothing store, the electricity cost of lighting is really high, but if you want to make good sales performance, this money can not be saved. Man is a phototaxis animal, where there is light, it can naturally attract the eye, but the light depends on the dark to set off, which is the technology of light application.

2、 Clothing display skills

There are a lot of tips on how to display clothes. I will summarize a few simple principles for you.

1. In order to make the whole harmonious, both the front display and the side hanging should be shallow left and deep right, which is in line with the habit of ordinary people to see things from left to right.

2. Clothes and trousers should be displayed together. For example, clothing on the front of the wall display, many businesses like clothes on the top, pants (skirt) at the bottom, think this is logical. It's not. The alternation of clothes and trousers can increase the beauty of clothes. From top to bottom on the left are pants, clothes and trousers; in the middle are clothes, trousers and clothes; on the right are pants, clothes and trousers. Such collocation is not only good-looking, but also reflects your grade.

3. For the same wall, the richer the color is, the better. And some shops like to classify and place the same color clothes, which can not promote sales. The key is to use colors in groups. For example, red, white and blue classic collocation, you can in a wall with these three colors as the main color, corresponding to each other, both good-looking, and neat. Another example is the use of complementary colors, yellow and blue together, red and green together Such color matching can definitely attract the attention of the eye. In order to make the color appear more neat, may as well use some contrast, cross display techniques, the effect will be very good.

4. The combination of point, line and surface. In fact, clothing display and other visual arts are interlinked. Point, refers to a piece of clothing; line refers to a variety of hanging pendulum.