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    Hung Guo Industrial &Nbsp; First Line Brand

    2010/7/21 17:11:00 112

    Hong Guo Brand Industry

    Hong Guo group is an industrial and international industry group, which is based on Hong Guo Industrial Group Co., Ltd.

    It is involved in fashion consumer goods industry, book culture industry, real estate industry, financial investment, international trade and other fields.

    The group has nearly 10000 employees and brings together talented people from all walks of life.

    The management of collectivization can share the comprehensive resources among enterprises within the group, and the overall resultant force can be improved, and the scale efficiency can be reflected.


    Hong Guo group has four major industrial groups: Hong Guo international, Hong Kong culture, Hong Kong construction and Hong Guo investment.

    Various industrial groups have established a number of brand influential enterprises in various forms such as sole proprietorship, joint ventures and Sino foreign joint ventures. They have high industry status in China, and have formed better economic and social benefits.

    Among them, hung Guo International Holdings Limited was listed on the main board of the Singapore Stock Exchange in June 2003. It is the first overseas listing enterprise in Jiangsu province.


    Beautiful China Enterprise (Nanjing) Co., Ltd. is the main body of Hong Guo International Holdings Limited, which is listed overseas. It is a diversified enterprise integrating R & D, production, sales and integration.


    C.banner is the main business under the company of beautiful China (Nanjing) Limited.

    brand

    Because of the successful operation of the brand, it has become a successful example in the group.

    The company has now set up 2 production bases and 1 R & D purchasing centers in mainland China.

    The R & D procurement center established in Guangzhou is a comprehensive development and management department integrating development, raw material procurement, cost control, quality inspection, logistics and pportation, and develops more than 1200 items every quarter.

    fashion

    Novel

    product

    It provides a strong guarantee for the quality of "C.banner thousand degrees" products. "C.banner thousand degrees" has become a national exemption product in 2002.

    At present, "C.banner thousand degrees" has about more than 300 self operated outlets and more than 200 affiliate outlets in mainland China. It has basically covered the inland areas of China, and the marketing network is extensive and deep.


    Clear and accurate positioning is one of the key factors of brand success.

    The C.banner brand is located in elegant taste of life and appropriate fashion pursuit. The target consumer group is the 25-35 year old fashion white-collar woman.

    The design style of the brand is fashionable, simple, comfortable, and full of youthful vitality. It is highly European and synchronized with the fashion trend of the world.

    Caring for women and creating high quality life is the core concept of brand management.


    Since its entry into the mainland market in 1995, the brand has achieved impressive results in just a few years. According to the survey data of China industry and enterprise information release center of China National Bureau of statistics, the market ranking of "C.banner thousand billion" in Chinese women's shoes brand has been ranked from eighth in 1998, seventh in 1999, fifth in 2000, fourth in 2001, 2002 to 2003, and third in 2004. At the end of 2004, it was named "Jiangsu famous brand product".


    In the summer of 2004, the company successfully invited multi life star Qu Ying as the spokesperson for "C.banner".

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