China Leather Shoes Exhibition Faces Pformation

This year is a year after the global financial crisis, which is generally expected in the first half of the year. The three major exhibitions in the leather shoes industry (Hongkong Asia Pacific Leather Exhibition spring exhibition, the Guangzhou import and export commodities fair, the third phase shoe bag exhibition, Guangzhou leather shoe exhibition) appeared on the stage.

Judging from the exhibition of the three exhibitions, although the scale and popularity of the exhibition have improved somewhat compared with the same period in 2009 and 2008, the improvement is not great. From the perspective of exhibitors, the effect is not satisfactory. Many people even disdain to go to the exhibition.

For many people in the industry, industry exhibition has become insignificant.

Before the outbreak of the financial crisis, these three exhibitions were almost the vane of the entire leather industry. Every time they would attract many industry leaders to come to the rescue, some famous enterprises in the industry would also participate in the exhibition, much less.

Now, however, the number of well-known enterprises in the industry is getting lower and lower. Some of the leading companies in the industry are less likely to show up at the exhibition.

At the spring exhibition of Hongkong Asia Pacific Leather Exhibition, several international leather giant groups were absent from the group, and the leather industry in China, where the global leather industry is in the leading position, is almost absent from the Hongkong exhibition.

At the Guangzhou exhibition, only a few of the international leather giants were only exhibiting.

In the past, there were few corporate CEOs who would go to the scene on display.

For the Canton Fair, which is held at home, Guangdong footwear industry, which is the leader of the whole country, has not even taken it as a matter of fact.

In order to support the situation, the organizers have to do everything possible to gather popularity, especially to try to win over the relevant industry associations, associations, or relevant local governments, and give preferential policies to attract enterprises to attend exhibitions and visits as far as possible.

It is understood that some chambers of Commerce and associations have reached an agreement with the government. The organizers of the exhibition will give preferential treatment to the exhibitors' fees. The government will give some subsidies to the exhibitors. The enterprises will only pay a small fee to participate in the exhibition, which is equivalent to providing a stage for free publicity for the enterprises.

In some places, the chamber of Commerce and associations come forward and act collectively, forcing the organizers to give as many concessions and concessions as possible.

It is understood that under the condition of poor development, the standard booth of many Canton Fair this year is only about 20 thousand yuan, which is quite different from the past about one hundred thousand yuan.

In just a few years, why will the exhibition of leather shoes industry change so dramatically?

Although the market of leather footwear industry has fallen sharply, it is triggered by the financial crisis. However, we can not simply attribute the problem to the financial crisis.

Through combing, we can find that the following three factors are the key factors affecting the development of leather footwear industry.

First, the development of the industry is quite mature.

It can be said that leather shoes industry is a fully internationalized industry. The whole industry chain is hard to separate the domestic and international regions strictly, but only slightly different in the product style.

At the same time, the industry is a relatively small industry, and the change is not very big. Once it is mature, it will be difficult to generate a big change of popularity and seasonal style.

In terms of industry maturity, many people in the industry always compare the clothing industry with the leather industry, and think that the leather industry and the clothing industry have a good match.

In fact, we should start from the overall situation, and the garment industry is much larger and wider than the leather industry.

Whether it is shoes or bags, it is often regarded as the supporting role of clothing. In fact, it is also true that people pay much less attention to shoes.

Clothing is distinct throughout the year. Different regions, different countries and different nationalities have different pursuits for clothing. The changes and popularity of colors and styles are much faster than those of shoes.

Although the leather industry often thinks that every year there are new changes in shoes and bags every year, it is hardly worth mentioning compared with clothing.

Ethnic, regional and seasonal differences are not great.

In particular, men's leather shoes, many men wear the same pair of shoes all year round or the same kind of shoes. Therefore, from this point of view, the clothing industry is an industry which is never mature.

As long as people pursue fashion and popularity, the clothing will always be a new industry. The world-famous fashion city can successfully hold a grand fashion week every year, and this is the reason why it will last forever.

Obviously, it is unthinkable to hold a big shoe week in any place in the world for several years.

Two, the development of enterprises is quite mature.

Leather footwear industry is mature, accompanied by the maturity of the industry.

Most of the enterprises that have survived the reshuffle are already mature, and have accumulated considerable experience in the scale of enterprises, economic strength, standardized operation, scientific management and market network construction. Many industries and enterprises have already crossed the primary stage of product competition and began to play a game in the brand and capital market.

After the maturity of the industry and enterprises, all kinds of social resources and industry resources begin to concentrate on the dominant enterprises.

With the maturity and strength of enterprises, especially in today's highly developed science and technology, the ability and means of acquiring industry and market information have been greatly improved, and the methods of market development are also more mature and efficient. However, the functions of traditional industry exhibitions to find new customers, collect new industries and market information, and enhance enterprise publicity have been greatly reduced, which obviously can not meet the needs of enterprises that are becoming mature gradually.

I have interviewed some directors of some exhibitors, and they have admitted that no trade has been concluded and no valuable new customers have been found at the exhibition. The reason why the company has come to participate in the exhibition is because there are many concessions offered by the organizers and the government.

Some enterprises, in order to cope with the government or human relations, even if they reluctantly participate in the exhibition, they often show off some seasonal samples, or even a staff member in the booth, which not only has a negative impact on the enterprise itself, but also has a negative impact on the exhibition.

Therefore, from this point of view, how to discover new functions that meet the needs of modern enterprises has posed severe challenges to these traditional industries.

The three is the impact of the professional market.

A large number of leather shoe industry specialized markets were built in the early years, which is another major impact on the industry exhibition.

These scattered in the leather shoes industry specialized market all over the country, is regarded as the industry product exhibition which will never end, and its effect is more direct and efficient than the exhibition. This is another form of industry exhibition.

However, after the industry overcapacity, the industry's professional market surplus has become a fact.

Whether it is scale or display, the professional market has exceeded the industry exhibition.

It is to protect their new products from being copied, and the professional market is more effective than the exhibition.

It is because of fear that their new products will be imitated by others. Therefore, some exhibitors are afraid to display the latest products at the exhibition. This is also the reason why many visitors complain that new products will not be seen at the exhibition in recent years.

Such a vicious circle has further impacted the industry exhibition.

Today, the industry has undergone tremendous changes, the traditional leather footwear exhibition has completed the stage mission of promoting the development of the industry.

How to explore its potential functions and adapt to the new development needs of industry enterprises remains to be pformed and upgraded.

And the formation of new exhibition pattern of leather footwear industry is undoubtedly a process of reshuffling.