The More Difficult The Export Of Jeans Is, The Greater The Temptation To Sell Domestic Products (1).
A Levis
Jeans
Discount stores in the United States sell 15 to 30 dollars, according to the exchange rate conversion, also from 100 to 200 yuan.
But when the same pair of trousers is exported to domestic sales, they will have to sell at least 700 yuan, or even thousands of yuan, in the domestic stores.
Reporters interviewed several consumers on the street randomly. They could quickly answer jeans brands abroad, such as Levi 1, s, LEE and CALVIN.
In fact, most of these jeans are processed by Chinese enterprises.
A general manager of a foreign trade clothing company is saying, "what we spend a lot of money on is actually a brand."
In the interview, the above person in charge admitted that "the quality inspection of our products has not been lost to foreign brands, because the enterprises themselves also do some OEM for some brands."
The gap is in design.
Now the European Union and the United States are becoming more and more stringent about the standards of imported garments, and our enterprises are also growing in adaptation.
Faced with the increasingly difficult reality of export and the temptation of greater domestic profits, why do foreign trade enterprises not take the road of domestic sales? With these questions, journalists have visited some foreign trade enterprises.
Through interviews, it is found that although it is more and more difficult, enterprises are still working hard.
For example, a small pair of jeans, from China's factories across the sea, without a lot of refining, this step really can not go out.
Trade barrier
Post Quota Era
Garment manufacturer
Secret pain
The quotas that govern the global textile trade for over 40 years have come to an end 5 years ago.
In a restricted post quota era, enterprises are facing greater risks than the quota era. "
With the frequent launching of textile barriers in Europe and the United States, many textile and garment enterprises have such feelings.
The end of the quota system does not mean the advent of free trade.
"In recent years, as China's textile and clothing exports have increased substantially, the trade barriers set by the European Union and other countries are also getting higher and higher."
As the leader of Hangzhou's leading clothing export enterprises, the director of Hangzhou Cereals, oils, foodstuffs, native produce and animal products import and Export Co., Ltd., Xuan Xin, deeply regrets. "The jeans we produce are mainly exported to the European and American markets, especially the European Union.
But there are too many regulations and changes.
In addition, many of the clothes we produce are children's clothing, which is more stringent in foreign countries.
Hangzhou entry exit inspection and Quarantine Bureau
textile
Chen Yan, director of the inspection office, said that in recent years, with the increasing demand for safety of children's clothing in Europe and the United States, some children's clothing in China has been frequently recalled in the European and American markets.
"The main reason is that physical safety and chemical safety are not qualified.
Most of these are due to small parts and rope does not meet, there are easy to cause suffocation and other problems and hidden dangers of children.
For example, a recent European Union regulation stipulates that children's clothing is not allowed to have 5.5 millimeters to 12 millimeters of opening, because if children accidentally insert their fingers into the opening, they can easily be squeezed and not easily pulled out, which may prevent finger tip blood circulation and lead to necrosis of the fingers.
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