Build "Qingdao Blue Village" Women'S Shoes Manufacturing Regional Brand

The industrial development of blue village in Jimo, especially the shoemaking industry, has been influential and has a considerable market share in the domestic and foreign market after more than 20 years of development. As a development of township industry, how to combine the reality of villages and towns in a new round of pformation and structural adjustment, and continue to develop further? This is a big topic before the decision-makers of blue village. Recently, the author came to the blue town of Jimo, and interviewed the Secretary of the town Party committee, Yu Yi and mayor Qiu Xing, on this issue.

Formulate long-term plans conducive to industrial development

The author: we understand that as early as 2008, the whole village was set up.

Yu Yi: in the process of industrial development, we clearly realized that the popularity and influence of the blue village women's shoes and their domestic influence.

The author: please tell us about the general idea and goal of this plan.

Qiu Xing: the master plan for the 2008-2012 industry cluster development of women's shoes in blue village and four

Strive to create "Qingdao blue village" regional brand

The core value of brand cluster is to form regional brand, enhance regional brand and eventually develop into regional brand economy.

Combined with the reality of blue village, what do you think the next step is to do in terms of brand development?

Yu Yi: giving full play to the advantages of industrial clusters and building brand of regional economy is an inevitable choice for reconstructing the new advantages of blue village industrial economy.

Due to the lack of women's shoes industrial cluster in the northern region, the brand of northern women's shoe manufacturing base should be built to fill this gap.

The blue village is part of Qingdao. It takes advantage of Qingdao's famous city brand advantages and logistics and pportation advantages to play the brand of "Qingdao blue village", and is oriented to promotion at home and abroad.

Through actively nurturing, Shandong's famous trademarks and famous brand products have been increased from 1 to 6, so that the famous trademarks and famous brand products in Qingdao have increased from 1 to 10 now; the number of enterprises accredited by the quality management system has reached more than 50, and strive to provide support for industrial regional brands with bright brand groups. On the basis of the establishment of the Shandong shoe making industrial base, we strive to build a "national shoe making industrial base".

The author: to build a brand, we must first improve the product quality.

What specific plans do you have in this respect?

Qiu Xing: we must constantly improve the ability of product development and design, constantly improve the quality of raw materials and improve product quality.

The rising cost of shoe-making in the Yangtze River Delta and the Pearl River Delta has made some women's shoes enterprises shrink from it. However, Lan village can take advantage of its low cost advantages to attract advanced domestic and foreign enterprises to make OEM processing, so as to learn advanced product design and enterprise management experience.

At the same time, the blue village enterprises should establish a modern management mode.

Blue village women's shoes enterprises are too extensive and lack of standardization. Business owners need to constantly change their ideas. The government should also change its functions and pform from service-oriented government to guiding government.

Under the guidance of the government, the enterprise completes the innovation and upgrading of the management mode.

Speed up the pace of industrial development by technological innovation

The author: you have just talked about the key issue of technological innovation.

It is difficult to solve the problem only by the enterprise itself. What have we done as a government?

Yu Yi: we should take technological innovation, especially independent innovation as the central link in the way of pformation and structural adjustment.

In particular, we should attach importance to establishing and perfecting the policy support and guarantee system, and form interest orientation and policy orientation conducive to changing the way and adjusting the structure.

Therefore, the government has introduced an incentive policy to guide shoemaking households to continuously absorb new knowledge and technology, grasp new standards in time, and introduce advanced technology.

Some shoemaking enterprises employ professional design and technical personnel to carry out technical guidance, and actively develop high-tech, high value-added footwear products.

At the same time, we should establish a sound and effective mechanism for market information feedback, so that product development design and market demand are always riveted together to form a pattern of "same frequency resonance".

To do well in this aspect, the most important thing is to establish and perfect the research and development system of the new product design of the blue village women's shoes.

The writer: what are the specific measures in this respect?

Qiu Xing: first, we should further optimize the environment and create conditions for attracting outstanding domestic designers to set up design studio in blue village through attracting investment or encouraging enterprises to introduce themselves.

To design new products and styles for the blue village women's shoes, and help the blue village women's shoes improve their new product development capability.

The two is to encourage industry university research cooperation and give full play to the resource advantages of Technological Vocational College of Dezhou (Qingdao campus).

Technological Vocational College of Dezhou (Qingdao campus) has applied to the Department of education for the two majors of "shoemaking" and "clothing design", providing a unique talent training platform.

Three, we should retrain the original designers through multiple channels.

Taking advantage of the software and hardware conditions of Technological Vocational College of Dezhou (Qingdao campus), or adopting "go out" and "please come in", we train the relevant designers of the blue village women's shoes enterprises to enhance the creativity and design ability of the women's shoes. The goal is to embark on the road of development from imitation to independent design and innovation, and form their own characteristics.

Achieving a new pattern of regional economic integration

The author: apart from starting the regional brand, what specific plans and goals do we have in terms of scale development?

Qiu Xing: first, we should create an industrial cluster to further expand the scale of the shoe processing zone in the blue towns, and establish the largest leather shoes manufacturing base in North China with the center of exquisite shoe processing as the center.

Two, we should focus on supporting 20 shoe making enterprises with larger scale and strong supporting capability, encourage key shoe making enterprises to establish modern enterprise system, and rely on key shoemaking enterprises to promote the vigorous development of the blue village shoemaking industry, and strive to produce more than 20 shoe making enterprises with over 100 million sales revenue through the nurturing and development of the "12th Five-Year" period.

The three is to set up four functional zones, including product exhibition and Exhibition Center, leather and leather accessories Center, logistics storage and pportation center and Traders Hotel entertainment center.

In the industrial planning, I mentioned the problem of establishing a regional development center, which is very strategic and general.

Yu Yi: Yes.

We must set up the idea of "one game of chess", strengthen regional economic cooperation, strive to form a new pattern of blue village development, and create new advantages in the development of blue village.

On the one hand, it is our duty and obligation to lead the people to get rich together. Only some of them are rich enough, but common prosperity is the goal.

Over the years, the leather shoes industry in blue village has solved the employment problem of 52 thousand people, including a considerable number of foreign personnel. The government has given a series of preferential policies to the enrollment of migrant workers' children. This should be a great thing.

Another aspect is based on the limitation of the land resources in the blue village. It should rely on the existing foundation of the blue shoe leather industry cluster to extend the industrial chain to the surrounding cities and towns.

We should give full play to the radiation effect of the blue shoe leather industry, take the surrounding cities and towns as the production base of the blue village leather shoes, and gradually realize the pattern of regional economic integration with the blue village as the center, so as to drive the economic development and overall improvement of the neighboring cities and towns.