How To Develop The Professional Exhibition Of Clothing

along with market The continuous development and improvement of the economy, especially the exhibition of new products and technologies brought about by the rapid progress of science and technology, has become the carrier for people to accept the latest information and grasp the trend of the market. At the same time, with its unique professional and targeted features, the exhibition has gradually become an excellent tool for international and domestic enterprises to directly face customers and display their image and products. "Exhibition" has become one of the most popular words in China's textile and garment industry.

Ten years ago, there were only a few of the textile and apparel exhibitions in China, with an area over 10000 square meters. clothing Production and processing of the distribution center, as well as textile and garment industry provinces, almost all have their own textile and clothing professional exhibitions. As many as dozens of clothing exhibitions are held every year in China, more and more Chinese textile and apparel exhibitions have become an indisputable fact. Among them, a large number of international standard, influential and highly respected exhibitions have emerged, such as CITME (China International Textile Machinery Exhibition), CHIC (China International Clothing Fair), InterTextile (China international textile fabrics, home textiles exposition), etc., which have been listed as the largest and most potential textile and clothing professional exhibitions in China and even in Asia.

Looking back in 2008, especially in the second half of the year, the economic cold winter has become the hottest topic in the clothing industry in 2008, and a series of chain reactions have begun to extend in the garment industry. With the sharp drop in demand for foreign trade market, fierce competition in the domestic market, appreciation of the renminbi and rising cost of raw materials, the garment industry has entered the coldest winter in history. Bankruptcy, layoffs and unemployment, the dark words in this cold winter are undoubtedly worse. As an important link in the process of textile and garment industry, the 2008 textile and clothing exhibition, especially in the second half of the year, will be able to walk in a declining channel, whether it is the effect of the exhibition, the situation of the transaction, or the degree of participation of the spectators and exhibitors. After entering the 2009, under the situation of internal and external hardship, the industry is concerned about whether the textile and apparel exhibition can be effectively supported by the efforts of all parties, so as to give full play to the effectiveness of the exhibition and help the textile and garment industry to tide over the difficulties.

Products should be spoken at the exhibition.

In 2008, the exhibition from bustle to depression seemed to come a little faster, especially in the cold trade of the Canton fair clothing exhibition, which made many people feel the cold winter's unexpected arrival. The international financial crisis, which originated in the US, made the textile industry feel more chill in 2008 when the pressure on raw material costs and trade slowed down. However, the Textile Expo recently brought to reporters is indeed another scene: the customer registration office has been lined up on the square outside the exhibition hall. Obviously, this is quite different from the gradual deterioration of the international environment. It is reported that the exhibition has more than 1100 booths, with more than 400 exhibitors. Among them, only 40% were enterprises in the county, and more than 40 exhibitors from overseas, the number reached a record high. Although the scale of the Textile Expo is far less than that of other heavyweight exhibitions in the industry, the trend of its gradual strengthening is passing the message to the industry: products are the cornerstone of the development of the industry, and also the foundation for the success of professional exhibitions. Vocabulary such as "transformation and upgrading", "innovation", "technology content" and "added value of products" continue to appear in the communication of participants, all of which are related to products. "Compared to the monotonous fabric products of several years ago, today's fabrics can be described as" rich ", which can be said to be synchronized with fashion and dance with fashion. I believe we can see fashion at this spinning Expo, "said Yu Yu, Mr. Yu.

Since 2008, the change of economic situation at home and abroad is a topic that can not be passed around. There is no business difficulty to face the difficulties faced by enterprises. A company responsible for foreign trade staff admitted: "after September, no orders were received. Now, even if we do not dare to pick up orders, why do we know if foreign buyers will go bankrupt because of the rapidly changing situation? "But to this point, many foreign buyers still have confidence in China's textile industry:" Chinese textile is still excellent. Although Vietnam, Meng Jia and Kun also have textile industry, I still buy Fabrics in China. China's textile industry has its own advantages, and other countries can not take the place of China. "

Feng Jianrong, a county magistrate, told reporters: "the textile industry is suffering from high cost and low added value. The deterioration of the international financial situation has aggravated the pressure. However, we can not hide everything from one leaf to the other. Instead, we should learn from the situation and trend, know the confidence of transformation and upgrading and make the industry and enterprises strong, strong and strong, more technical, more brand and more competitive."

Professional exhibitions rely on professional products. Only products with core technology can bring fresh blood to the development of the industry. Even in the winter of the industry, this fresh blood can maintain the basic strength needed to maintain the normal operation of the industry.

Actively build brand value

At present, the global economic situation is not optimistic, and the impact on China at present is not very obvious. It is expected that the negative effects will be highlighted in early 2009. The exhibition industry is a very heavy industry in the trade and service industry. The biggest impact of the economic crisis is definitely on the trade and industry. Therefore, the exhibition industry will inevitably be affected. It is estimated that the total scale of the various exhibitions will be reduced in 2009. The total revenue is expected to be reduced by at least ten percentage points over the same period in previous years. How to deal with the major problems that must be faced by the major exhibitions?

However, there are still some problems and defects that should not be overlooked in the textile and clothing exhibition market in China at present. That is, the absolute quantity and the overall level are low, and there is no reasonable competition order. As experts say, China's clothing exhibitions at all levels, all levels and categories are still in the "Warring States era". The reason is that we can find that the purpose of some exhibiting agencies and organizers is not to start from the overall development of the industry, but to calculate their own interests. Because the threshold of textile and clothing exhibition is relatively low, many units are driven to ignore the development level and operation ability of the garment industry in this area. To a large extent, this has caused the waste of exhibition resources and the disorder of the market, and has also hindered the further improvement of the brand clothing exhibition level.

From another angle, this financial crisis is also an opportunity. With the survival of the fittest in every industry, the exhibitors will definitely reduce, but it also promotes the integration of participating economic entities, that is to say, a small number, but the integrated entities will be more powerful. Especially in the textile and garment industry, when the export is confronted with difficulties, and when the country tries to stimulate domestic demand, it should pay more attention to domestic propaganda, and the exhibition is the best way of publicity. Therefore, it should be more inclined to enhance its publicity through exhibitions, which has promoted the development of the exhibition from another aspect. Therefore, how to adapt to local conditions and adopt different strategies in time is the most important. In other words, the ability to grasp opportunities is especially important. There are at least three prerequisites for making an exhibition in a city: the support from relevant government departments, hardware conditions, and the industrial foundation of the industry. The three conditions are indispensable. From this perspective, when the exhibition integration strategy is supported by the government, it is a good channel to stimulate domestic demand through the exhibition economy.

Seventeenth years to go China As an example, the international clothing and Accessories Fair (CHIC) has always been regarded as a barometer of China's clothing industry. The rise and fall of the industry and the ups and downs of enterprises can be reflected more or less on this platform. 2008 is widely seen as the most difficult year for China's garment industry since entering the new century. Under such circumstances, the content of CHIC2009 has far exceeded the exhibition itself, and exhibitors do not seem to be as simple as the behavior of enterprises. The positioning of CHIC2009 is no longer confined to commerce and trade. Instead, it focuses on value and transforms from simple exhibition platform to value creating platform. Commerce is no longer the only function of CHIC. CHIC2009 will pay more attention to helping enterprises build brand value. In turn, it is precisely because of the value of the building, will also achieve CHIC this new platform.

"Grasp products, earn a year; catch talents, earn ten years; seize brands and earn 100 years." This is a very thought-provoking line in CCTV's hit TV drama "one hundred thousand people". "Catching products, talents and brands" will be a powerful starting point for the textile and apparel exposition in 2009, which will continue to develop vigorously in the economic downturn.