Display Small Booth
Exhibitors, for any enterprise, is nothing more than propaganda for achieving the best results.
However, under the current global economic downturn, China's textile and garment industry can not avoid being hit.
The selection of small and medium booths in professional exhibitions is entering the vision of pragmatic enterprises.
Because of its large display and visual impact, large booths can attract a large number of visitors, but this does not mean that small and medium-sized booths are completely reduced.
The largest booth is the absolute number of visitors. It is unrealistic for small and medium-sized booths to go beyond the big booths.
However, it is possible for small and medium-sized booths to surpass large booths in pursuit of the number of visitors per unit area.
How can you let thousands of spectators watch your presence in numerous small and medium-sized booths, or be attracted to your booth by casual glance, and thus enter your booth? This requires analysis and consideration from the relationship between display design and the "AIDCA" rule.
Display design refers to the combination skills of exhibitors, lighting, exhibition contents and other elements.
The "AIDCA" rule refers to the process of inducing visitors.
Exhibitors in large scale venues need to be able to attract visitors' attention (Attention) first, and arouse visitors' interest (Interest) to stimulate their proximity to the Desire. Then, through the visual comparison of visitors, they make sure (Conviction) that your booth is different, and guide visitors to take "action (Attention)" to enter the booth.
That is to say, the display design of small and medium-sized booth must follow the "AIDCA" rule.
1-Attention (note)
Human vision is easily attracted by elements such as oversize, too small, especially bright, especially dim, movement, shiny, abnormal shape, noise and so on. Therefore, attention must be paid to the exhibition design.
theme
At the same time, the above elements should be used skillfully.
For example, the use of lighting effects can take many forms: the dazzling lighting effect can certainly attract the audience, but attracting visitors only through the "dazzling effect" has been gradually recognized and applied by many enterprises. Therefore, I suggest that we should think more about the shape, color and dynamics of the light, not necessarily only in brightness.
At a Clothing Fair in Tokyo, a exhibitor did not use too much light in the booth. Instead, it used the laser beam to directly bring the information of the company's Peugeot, product shape and booth number to the ceiling of the exhibition hall and control the movement and attraction.
customer
Line of sight.
2-Interest (
Interest
)
While attracting the attention of visitors, it is necessary to further arouse the interest of visitors. At this time, it is necessary to make a display design division according to the purpose of the exhibition.
If it is to show the business
image
Exhibitors should pay attention to the full use of exhibition panels, which can highlight the logo of enterprises, the culture of enterprises, and the achievements of enterprises.
The structure of picture and text needs to pay attention to the size and intensity, and pay special attention to the color difference between the picture and the backboard. It is best to form strong color contrast: the use of neutral colors must pay attention to the use of jumping colors to cause visual impact; while doing a good job of color, we should also pay attention to the form design, such as the abnormal shape of the backplane and the artistic arrangement of pictures, so that visitors can feel interesting in color and form so as to stimulate customers' interest in "seeing".
If the enterprise is to develop the market and promote the sale of goods, we need to pay attention to the application of physical display technology.
It can be used for display and display of merchandise combination, but it is not limited to the use of models.
Considering that the booth area is relatively small, it is possible to adopt a window pattern with the same proportion of goods and props. Or, to demonstrate the characteristics of commodities, a variety of exhibition methods such as "virtual environment demonstration" are adopted.
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