Quanzhou Textile Enterprises Practice Hard &Nbsp, And Actively Expand The Industrial Clusters.

Under the background of globalization, international industrial resources exist in design, R & D, production, and

The financial crisis has brought deep thinking to the garment industry in Quanzhou. To achieve rapid development, enterprises must provide support for enterprise decision-makers by means of constantly updated management tools and real-time updated data.

For clothing enterprises, the importance of information construction has become more and more obvious.

Not only

In the seven wolf company, there are more than 40 professionals in the information technology service center only.

With a large number of management personnel deployed to help manufacturers every year, seven wolves "assembled" a new type of expatriate QC management system. With the help of the Internet, paperless office was implemented, and long-distance tracking was carried out from fabric purchase to finished product warehouse.

"Only one item saves 5 million pieces of paper in a year."

Luo Longxiang, assistant general manager of the company's administrative department, told reporters.

The devotion to ERP system shows the courage of the seven wolves.

By the end of last year, nearly $40 million had been invested, and the information system covering marketing and financial systems is expected to cost $7 million.

In the same way, informatization enables the king of nine to plug in the wings of soaring.

In a recent enterprise management consulting site activity, Lin Congying, chairman of the nine herd king, was very familiar with the means of enterprise information management. His familiarity has made the senior managers of Wei Qiuhe, President of Taiwan Guoxin management consulting company sigh.

As early as 2007, he worked with internationally renowned management consulting firm Roland Begg to formulate a strategic development plan with international vision.

On this basis, supply chain management is regarded as the focus of informatization construction.

The implementation of the comprehensive informatization construction has built up an effective overall business process system of the nine herding kings, so as to achieve timely and accurate collection of market data, accurate inventory management and efficient logistics distribution.

In particular, the construction plan of the mobile supply chain put forward by nine Mu Wang has achieved a flexible data collection mode through mobile information platform, so as to support management to make scientific decisions and create a fast response supply chain.

Creative Park: extending the industrial chain

The extension to the creative industry has become the same choice for Quanzhou's clothing industry.

Yesterday, at the headquarters of Hu Chengchu, CEO of the exhibition showed the impression of the modern culture park.

This project, which embodies the wisdom of famous Australian designers, is expected to invest more than one billion, covering an area of 128 mu.

In the future, the design and R & D team will continue to get along with the global fashion and creative industries such as music and fine arts, and constantly accept the cutting-edge fashion culture and integrate into the design works.

"Jump out of clothing to make clothes, create a new way of life and attitude."

Hu Chengchu explained the original intention of the cultural and creative park.

In the seven wolf Industrial Park, with an area of nearly 10000 square meters, the museum, which is jointly planned and constructed by The China Academy of Art and Shanghai, is undergoing the final renovation.

The museum, built on the basis of the original factory building, will not only bring together the growth of the seven wolves for 20 years, but will also be a new starting point for the seven wolves fashion culture.

In the new year's order meeting, hung Zhao set out the development strategy of the Qipai group in 2010, referring to the investment and construction steps such as speeding up the seven card Fashion China Industrial Park and the senior suit production line.

The reporter learned that the seven card plan invested 320 million yuan in 3 years to create a fashionable Chinese industrial park covering 150 thousand square meters, and the annual output value is expected to reach 1 billion yuan.

Qipai creates a product R & D and innovation mode with product planning and value innovation as its leading role. Through the establishment of professional R & D teams in leading cities such as Shanghai, Guangzhou and Xiamen, and actively introducing professional talents such as fashion design, accessories development, pattern design, and so on, it constantly promotes the fashion connotation of products.

Market segmentation: win maximum profits

Focus on market segmentation to maximize profits.

In the Jinjiang plate, which is dominated by many men's clothing brands, HOSA industry seems to be somewhat "alone."

As a manufacturer who has been concentrating on swimsuit and sportswear industry, HOSA has seized more than 1200 counters in the national shopping mall, each of which is a standard sports clothing store.

"By the end of the year, more than 100 more will be added."

In addition, the general manager's office, Lin Xian Xi, is proud to tell reporters that there are 120 "HOSA" fitness clubs in the country. The annual marketing revenue exceeds 1 billion yuan, which serves the brand promotion of HOSA.

A "simple but not simple" slogan has made him win the favor of business people.

After listing in Hongkong, Li Lang is keen to catch up with the new trend of consumption, subdivide consumer groups again in marketing strategy, and launch L2 brand, with brand new appeal and image spokesperson, locking young urban groups aged 20 to 30.

Similarly, the seven wolves, following the red label and green label, launched the blue label series, bringing a new and youthful feeling to the fashionable young people. The target group refers directly to 25 to 35 years old, and has a strong personality demand consumer group. This also marks the seven wolves after successfully covering the field of men's business and casual wear, and aiming at the market segment of "80 after" young fashion crowd.

The Chinese jacket, celebrities commemorative Chinese collar and wedding suits are the powerful interpretation of the deep ploughing subdivision of the market.

Difference: strong project plate

In Jiangnan high tech park, glade is buying equipment, adding 50 new pipelines, and adopting nano antibacterial high technology to integrate into the production line.

In addition, the Japanese underwear production line has been imported to buy a total of 50 sets of foreign typing machines, CNC cutting beds, shearing machines and various testing equipment.

Apart from the beyond garments, we are busy buying imported equipment for 22 new garment production lines. After the commissioning, we can reach 10 million garments per year.

Textile industry giant Haitian textile is also seeking to extend to the downstream garment industry. It is preparing to build an innovative platform for Fujian textile and clothing cluster, which covers an area of 300 mu. "Quanzhou Haitian International sportswear production base" is completed, and its annual output value is expected to reach 1 billion 800 million yuan.

At the same time, we invest 500 million yuan to build a 450 thousand square meter standard Textile and garment factory in Nanan.

In the Shishi Bao Ge Science Park, Wei Xi is expanding to rebuild the original clothing production line. After the completion of the pformation project, the annual production capacity of 10 million pieces (sets) of men and women clothing has been reached.

Yesterday morning, reporters at the seven wolves detection center saw that a wear-resistant detector's eight heads were running at the same time.

Director Cao told reporters: "this small machine costs about 200000 yuan."

The seven species WOLVES WOLF garment making proofing development system, product testing and energy saving equipment pformation project are being built. The existing factory buildings, imported plate making, proofing, testing equipment and energy-saving clothing equipment, have been used for clothing design, sewing and testing system, which has already spent 32 million yuan.

The reporter has learned that the testing center is working hard to upgrade to an international testing base. Not only will the more than 5000 styles of the seven wolves be tested in their own homes in the near future, they will also provide more convenient services for their peers.

The Qipai group is allied with the postal service to successfully operate the seven card storage center. After the project is in operation, it is expected to become the main base of clothing distribution in South Shanxi.