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Rational Participation In Shoe Exhibition &Nbsp; Prepare For Five Points In Advance.

2010/7/22 11:27:00 37

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Participating in exhibitions is one of the most important marketing methods for enterprises, and it is also the first choice for enterprises to open up new markets.

At the same time and at the same place, the most important producers and purchasers in a certain industry can be gathered together. Such opportunities are not found on other occasions.

By attending the exhibition, people can quickly and comprehensively understand the market situation.

1. the nature of the exhibition.

Each exhibition has different properties. From the purpose of exhibition, it can be divided into image exhibition and commercial exhibition; from the industry setting, it can be divided into industry exhibition and comprehensive exhibition; according to the audience composition, it can be divided into public exhibition and professional exhibition; according to the trade mode, it can be divided into retail exhibition and order exhibition; with exhibitors divided, there are comprehensive exhibition, trade exhibition and consumption exhibition.

All these are different.

In developed countries, the exhibition boundaries of different properties are distinct.

But in

Development

Due to the constraints of the economic environment and the level of exhibition industry, Chinese families are often difficult to accurately divide.

Exhibitors should choose carefully according to their own needs.

2. popularity.

With the development of modern exhibition industry, every industry's exhibition has formed its own "leading elder", which is a must for buyers, such as Chicago tools exhibition, Milan fashion show, Hannover Industrial Expo and Guangzhou national export commodities.

paction

Will wait.

Generally speaking, the higher the visibility of an exhibition, the more exhibitors and buyers will attract, the greater the possibility of paction.

If a new exhibition is to be attended, it depends on who the sponsor is and how appealing it is in the industry.

Famous exhibitions tend to charge more, so as to save money, they can share the booths with people. Even so, the effect will be better than those attending the unknown exhibitions.

3. content of the exhibition.

One of the major characteristics of modern exhibition industry is that it is becoming more specialized. The exhibition with the same theme can be subdivided into many minor professional exhibitions.

For example, it is also an exhibition about beer. Its specific contents may be malt and hops. It may be a brewing process, it may be a production facility, maybe a material technology, or a brand war.

The exhibitors must first understand clearly so as not to "go astray".

4. time.

Any product has its own life cycle, that is, five stages: newborn, development, maturity, saturation and decline.

There is a certain regularity between the efficiency of exhibition and the product cycle. For ordinary products, the exhibition will be twice as effective at the freshmen and the development stage; in the mature and saturated stage, the effect of exhibition may be half done; at the stage of recession, the exhibition will often be wasted.

5. location.

The final purpose of the exhibition is to reach the region.

Promote

Therefore, it is necessary to study whether the host and the surrounding radiation area of the exhibition are their target market, whether there is potential buying power, and if necessary, do some market research first.

There used to be a manufacturer of slippers who assumed that Africa would be hot and Africans would buy their products.

When we got there, we found that the weather in Africa was hot, but people in some areas did not wear shoes at all.

Once you have decided to attend an exhibition, you must immediately prepare for it.