Buyer Model And Zara Brand Operation Case Analysis (2)

5. Store operation Communication skills training

Buyers need to learn communication skills with terminal stores. Store sales should be clearly grasped, and store sales information should be used to adjust the direct proposal of product development, and less unnecessary information cycle. It can more directly reflect the sales of product styles. It is also convenient for buyers to carry out the next style development.

6. Training of shop sales analysis ability.

Through shop sales data analysis, buyers will develop their own styles of data analysis. For the selective addition of the additional styles, the styles of shops that need to be carried out in different areas will also be quickly reflected after analyzing the sales data. This also achieves the Zara brand almost no inventory.

7, buyers and buyers. Buyer Training in coordination with enterprises

The professional role of a buyer is not a professional technician like a designer. They are the operators of clothing enterprises. Therefore, it is necessary to train them in operation knowledge and skills. The biggest operation point of buyer's business mode is communication and coordination between information and decision. It is necessary to teach buyers to use the skills of operators to coordinate operations with different objects so as to achieve the fastest operational results. In the market, buyers need to communicate effectively with the buyers about product development information. This is very important, because the same information may be discovered and adopted by more than two buyers. If there is no communication, it will lead to a similar style, and lose the scarcity of style sales. Enterprises set up their own internal information database, so that different buyers can accurately find out whether their new product development information has been used by other partners in the first time. It also strengthens the coordination between buyers and buyers, buyers and enterprises.

8. Apparel products Marketing display and color training

The marketing and display skills of clothing products are important marketing methods under the buyer's mode, and the display of clothing products is operated in the marketing angle. In the operation of buyers, they have clear display requirements for the styles they develop. Therefore, it is necessary to train buyers to display knowledge and display them in a better way. There is also a need for better cooperation between buyers and business executives and shop sales divisions. To complete the "three hands cooperation" coordinated operation skills under the buyer's terminal operation mode. See the book on the display of clothing stores in the mode of buyer operation.

The training of color also reflects the view from the practical operation of the market. Clothing products affect their lives with color, while buyers use color to create popularity and lead fashion. The key points of basic training in color are color application, collocation of colors and costumes, etc.

9, operation Cost knowledge Training

The most important training for buyers is their cost knowledge and skills. If we do not have this knowledge and awareness, it will cause the rapid growth of product development and operation costs, which is very unfavorable for the operation of enterprises. The training of cost knowledge is embodied in the training of product development cost, the training of procurement cost, the training of information cost, and the training of cost expenditure.

The above training plays a decisive role in turning dress designers into fashion buyers.

Two. Transformation and adjustment of the organizational structure of enterprises.

Buyer's operation mode is a brand new mode of enterprise operation. Its organizational structure is mainly based on the work communication and coordination of enterprise buyers. It is not the single solid closed organization structure of traditional clothing enterprises.

The original organizational framework of Inditexwys group is also traditional. Its market operation Department is independent, and the product development department is also independent. The production department is also independent, and other departments are also in a communication system that is not communicated with or established by other departments of the enterprise.

A comprehensive reform of its organizational structure has been carried out. The enterprise organization department under the buyer's mode should be established, the functions of the Department should be standardized, and an effective communication and coordination mechanism should be established. The operation mode of the buyer is fully embodied in the weaving of enterprises. The operational efficiency of enterprises has been changed dramatically. It can also be said that the Zara brand of Inditex can achieve today's level. The full support is from the organization mode of operation of the buyer after its own enterprise restructuring.

After the reform, the departments did not have the obstacle of communication and coordination in the past, showing the use of all kinds of data in front of every department and employee in the enterprise, quickened the speed of coordination, and made the operation of their enterprises reach the fastest efficiency.