Quanzhou Lion Lion Shop Implements The New Business Mode Of "Buying Popular, Buying Design"
July 23rd, frequently launched "
tide
"Sub brand", Quanzhou's famous sports brands began to March.
fashion
Field.
Recently, the samples of excipients selected by 12 Shishi enterprises accounted for about 2/3 of the total samples of the sixteenth China international textile fabrics and accessories (Qiu Dong) Expo accessories exhibition area in 2010.
By grasping the popular trend of discourse power and fighting for the new market, Quanzhou enterprises show strong strength.
Cloth shop looking for new business mode
At the end of June, following the opening of two exclusive exhibition rooms in Wenzhou and Changshu, Shishi
Cloth row
Shing wing set up a high-end exhibition hall in Shishi, including
Fabric
R & D, fabric trends, clothing design and clothing display, this exhibition hall has become a microcosm of Quanzhou textile industry's catching up trend.
"Shishi cloth shop has more than 1000, if only by selling cloth, profit margins have become smaller and smaller, the survival pressure of the cloth shop has been increasing."
Many textile enterprises have been thinking about how to jump out of the traditional mode of selling cloth and find new business models to increase the profit growth point.
"We must change the past traditional door-to-door sales promotion and door-to-door mode of traditional cloth business, to" sell popular and sell design "this new business mode to re run.
This idea has begun to spread in the Shishi cloth industry.
People in the industry predict that in the future, the fabric exhibition hall will no longer be just a monotonous cloth display. Instead, it will be a personalized three-dimensional fashion garment.
At the industry level, all kinds of textile bases rely on Haitian, Gage, Longcheng and other enterprises to drive the industry to grasp the trend of popularity in a wider range.
Not long ago, the national weft knitted product development base in Quanzhou, the national textile product development center T-shirt product development base, and the national sports leisure fabric weaving development base all passed the reappraisal.
In the re evaluation, the assessment group is based on the analysis of the trend of popularity and the establishment of a clear new product development plan in the procurement season.
Gage textile dyeing head said: "next step, we will carry out the national level technology center and related scientific and technological awards, and strive to walk ahead of the industry trend."
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