2010 Green Gold Is In Love With Low Carbon (2)

The Chinese government has announced to the world the goal of controlling greenhouse gas emissions, and plans to take place by 2020. Gross domestic product Carbon dioxide emissions decreased by 40%~45% compared with 2005. At the same time, the Executive Council of the State Council also decided to incorporate carbon emission reduction as a binding index into the medium and long-term plan for national economic and social development. This means that energy saving and emission reduction will emerge in the form of the highest standard policy, which will have a comprehensive and far-reaching impact on China's social development and economic operation.

However, the difficulties of reality are far more arduous than expected. By the ten years of 2020, will China be able to achieve a resource-saving and environment-friendly industrial layout through the adjustment of industrial structure? How can we balance the delicate and fragile balance between economic development and carbon control in the macro environment with GDP growth as the core? And the serious unequal situation in China's regional economy also poses a severe challenge to the specific implementation of energy saving and emission reduction.

Give Way brand Every factor turns green.

Today, with the development of green and low-carbon economy, the development of green economy has become an important measure for the long-term development of enterprises. Levi Doll, a professor of management and marketing at Yale University School of management, points out that green marketing is a strategic opportunity for business crises to become business opportunities. RaviDhar According to the world brand lab, in 2009, among the top 500 brands in the world, 317 companies were the initiator and actor of green strategy, and sales of green marketing were as high as $870 billion. The world brand laboratory has studied 25 green management pioneers such as GE, FedEx and HSBC (HSBC), and found that green strategy is the source of corporate organizational innovation and technological innovation.

And let every factor of the brand turn green, which is boosted. China Brand rise is a very clever magic weapon.

As premier Wen Jiabao once pointed out, brand is a symbol of a country's economic strength and a manifestation of the overall quality of a nation. The number of international brands in a country reflects the competitiveness of the country in the world. In the wave of China's rapid economic development, Chinese brands need to rise faster and move towards the international market faster. Nowadays, China has international brands such as Lenovo, Haier, Tsingtao Brewery and so on. But looking at the world, China's international brands are too few and too few. China needs more industries and more enterprises to go to the world.

We hope that in the near future, the business of all Chinese enterprises will be related to low carbon, so that the green light from China's brand will brighten the world and become a world-famous international brand.