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Lining, Anta, 361 Degree, PEAK, China'S Four Major Sports Brands

2010/7/23 15:34:00 42

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International famous financial media

Forbes

The Chinese version, together with Interbrand, the world's largest brand consulting firm, has jointly released the "2010 China brand value list". The list of the top 50 brands is fresh, and sports brand and financial services, Internet services and other leading industries are all in the corner.

Peak

, and

Lining

Anta

361 degrees

Honors list has become the four most valuable sports brand in China.

2009 for China's sporting goods industry, the annual sales growth of major international brands in China has significantly decreased, or even a loss of performance.

Nike was forced to close the only private factory in China.

Adidas

and

MIZUNO

Cut hundreds of sales outlets in China...

The corresponding domestic brands are rapidly rising, the market share has increased significantly, the stock market echelon listing and sales outlets have expanded in a thousand figures. What is even more gratifying is that they won the first place in the domestic market share from foreign brands.

Sports in China

brand

In the marketing mode, the strategic layout of "rural encircling the city" is second to none.

This allows domestic sports brands to take a firm foothold in the development of a huge two or three tier city, and gradually "encroach" Shanghai, Beijing and other front-line city markets.

Even in the period of global financial crisis, sports brands in China can win the favor of China's huge consumer market with high performance price ratio.

For example, at the end of 2009, PEAK's 6000th stores settled in Shanghai, urging the whole sports industry to enter the "6000 level", marking that the market competition of China's sports brand channel entered a mature stage, and at the same time, it achieved an annual year-on-year growth of 51.6%.

And in 2010

Peak

100 basketball theme stores have been set up in the whole country to occupy market segments.