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Anta Store Has Increased More Than 7000 &Nbsp; Leading The Local Sports Brand "Channel Warfare".

2010/7/23 18:57:00 92

"Whoever controls the channel will win the customers".

Brand war

Besides the technology war, the construction of channels and distribution networks has always been one of the focuses of competition among local sporting goods brands.

A few days ago, with the grand opening of Anta store in Suzhou, the number of Anta brand stores officially broke through 7000, and continued to lead in this channel competition competition, becoming one of the only 2 sporting goods brands in the country with 7 "prefix" shops in Guanqian Street.

"The competitive advantage on the channel shows that Anta is laying a solid foundation and meeting consumers in a more perfect distribution network layout," said Zhang Tao, vice president of Anta. "On the other hand, it also proves the consumer identity of Anta brand. The premise of mass opening shops is consumers' recognition of Anta brand and increasing demand for Anta products."

As a matter of fact, since signing up to become a partner of the Chinese Olympic Committee in 2009, Anta's opening rate has been rising rapidly since it included the Vancouver Olympic Winter Games, the Guangzhou Asian Games and the London Olympic Games.

In May 10, 2009, 6000th Anta stores opened in Guangzhou, Guangdong, marking an important part of Anta's distribution network development. In just 13 months, Anta's total number of stores exceeded 7000.

This means that in the past 13 months, on average, there are 2.5 new stores in Anta every day, and began to provide professional and cost-effective sports goods for the most consumers in China.

Now, the 7000th Anta new stores located in the Suzhou golden section are officially opened. This has become an important time node, marking the construction of Anta distribution network to a new level.

At the same time,

Anta

It also continuously improves the quality of the existing terminals, and improves the image and efficiency of the store through the renovation of existing stores.

To further enhance brand reputation and store image, Anta has opened flagship stores through its distributors in China's core market and densely populated cities, and the number of Anta flagship stores has increased to 12.

In addition, Anta also encourages distributors and franchisees to actively open new stores, pform shops to reach the fifth generation Anta store standard, and clear product displays indirectly help enterprises to enhance their brand image.

For any brand, perfect.

Sale

Channel construction is one of the indispensable factors for brand success. The strategic layout of Anta will determine the pace of development of the company.

Anta is convinced that accurate and efficient control of distribution networks will not only ensure that new products are launched in a timely manner to seize market opportunities, but also contribute to the long-term and sustainable development of Anta.

Therefore, enterprises have been committed to optimizing the store area, location, store image and store efficiency, and encourage distributors, franchisees to join stores, or to enrich the product line and improve the efficiency of the store.

Anta has spared no effort in channel development, and has made brilliant achievements in marketing.

In accordance with the special statistical survey conducted by the China Federation of Commerce and the China National Business Information Center for the sale of more than 5000 large retail enterprises in the country, Anta once again won the first place in the domestic tourism sports shoes market.

This is the ninth consecutive year that Anta has won this award since 2001.

Anta has always been committed to providing cost-effective products and services to the largest number of consumers in the Chinese market, focusing on the needs of the vast number of consumers to the professional sports market.

It should be noted that the 7000 figures mentioned above do not include Anta children's shop and Anta sports life shop.

If these two stores were counted, as early as the end of 2009, Anta stores, Anta children's stores and Anta sports life shops had set up 6591, 228 and 343 stores respectively, with the total number of stores reaching 7162.

"This year is the sports year, from the beginning of the Winter Olympics to the first Youth Olympic Games held recently, and the Guangzhou Asian Games once again returning to China at the end of 20 years."

It is believed that this year's sporting goods industry will grow better in the event of intense sports events and popular sports enthusiasm, "Zhang Tao said." in the past six months, Anta has completed the 2/3 of the new shop opening plan this year. In the next six months, our distribution network construction work will continue to exert strength to maintain Anta's leading position in the mass market. "