Pass On Dangdang Net To Discuss Merger And Acquisition Of Mcglaughlin
According to sources,
Dangdang
Li Guoqing, chief executive of the joint venture, held private talks with Mcglaughlin CEO Gu Da Chun in Hongda Building in Huairou District of Beijing in early July.
The two sides talked about Dangdang's acquisition and listing of Mcglaughlin.
However, Dangdang and Mcglaughlin's marketing department denied this statement when they were interviewed.
According to sources, Dangdang has targeted the acquisition of clothing category.
B2C net
Station.
Dangdang had contacted all customers before, but eventually did not reach a consensus.
Regardless of Dangdang's acquisition of Mcglaughlin or fan, apart from expanding the overall product category and force clothing category, its main purpose is to establish the brand image of Dangdang department store.
The official said Dangdang is now actively preparing for the listing plan.
Mcglaughlin
It was also reported to be listed in the US in the 4 quarter of this year.
The two sides may start discussing mergers and acquisitions very early. If the merger is successful, it will increase the weight of Dangdang market.
Some investment insiders pointed out that the scale of mergers and acquisitions after the scale of the two companies will not be too short, which may affect Dangdang's listing process.
Since the beginning of this year, domestic and foreign stock markets have maintained their bottom position for a long time.
Dangdang is likely to get a better offer price after its merger and acquisition.
Roughly estimated, the IPO market value of Dangdang can be more than ten billion after mergers and acquisitions.
According to the insiders, Dangdang chooses to purchase vertical B2C websites for clothing. The first is the large number of clothing categories, higher profits, and can rapidly expand and enlarge its department stores. Second, clothing vertical B2C is later developed than other vertical industries, and the degree of general merchandise is not deep enough, which is conducive to the integration of Dangdang's existing business.
Earlier, Li Guoqing said in an interview with the media that Dangdang was very cautious about the acquisition.
First of all, we need to consider whether the acquiring objects have good profitability, have the potential of high growth, and at the same time meet the development needs of Dangdang department store.
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