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"Qi Qi" Campaign, Chinese Style

2010/7/24 11:35:00 47

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Shishi City

Sky Qi

Sports Goods Co., Ltd. is a collection of Hongkong sing (International) Investment Co., Ltd.

Marketing

R & D and production as a whole, sportswear as the leading product of the comprehensive sporting goods company.

Its products are divided into three major categories: sportswear, sports shoes and sports accessories. The products are favored by consumers across the country with the characteristics of "youth, vitality and self-confidence".

Since the introduction of franchised marketing mode in 1998, the network has covered 29 provinces and municipalities directly under the central government, with more than 1500 outlets and more than 800 franchised stores, and is increasing at an annual rate of more than 35%.

In 2004, he hired Daniel Wu (Hongkong sports agent) as an image spokesman to expand the influence and popularity of the brand.

In recent years, Sai Qi relies on the sports platform to continuously enhance the connotation and value of the brand, and has sponsored many sports events at home and abroad, such as "National Wushu Sanda Club League", "Wuyishan China Japan Women Volleyball Match", "thirteenth Asian Volleyball Championships", "short track speed skating World Cup" and so on. In December 2005, Sai Chi Tsai Chi Li defeated many competitors and became the "2005 World Cup Badminton Tournament exclusive sponsor" and "sportswear partner".

"Fast,"

innovate

And win respect "in terms of corporate culture and code of conduct, internal quality and external image.

Through vigorously supporting China's sports cause, and rapidly enhancing the brand's popularity and reputation, the product has been designated as the only designated sports equipment for international and domestic competitions.

The company has won many awards such as "3.15 integrity enterprises", "state inspection free products" and "China well known trademark".

With the approaching of the 2008 Beijing Olympic Games, Qi Qi will hold high the torch of victory and speed up the business goal of "sustainable management and respect".