Search For The Legend Of The Growth Of Clothing Brand, But Not The Ordinary Yellow Flag.

　 　 Japan Fast selling brand UNIQLO has been a great success in Chengdu, followed by the fastest selling brand Zara, the world's top retail retailer. This year, it has been in Chengdu for two years. ME&CITY will open a 2000 square meter flagship store in Chunxi Road. Foreign brands are attacking cities in Chengdu. How to accelerate the pace of development of Chengdu's own brands? In the process of transferring the Eastern Textile Industry to the west, in Chengdu, Chongqing, Wuhan and other western cities. clothing In the industrial competition, how can the garment industry of Chengdu be rejuvenating and upgrading rapidly? The revitalization of Chengdu has been vigorously carried out recently. Industry On the forum, the reporter interviewed the deputy director of the Chengdu Economic Commission, such as Lei Ming and other leading professionals and relevant professionals in the clothing industry, to find the answer to the revitalization of Chengdu's garment industry.

According to the deputy director of the Municipal Economic Commission, the Chengdu apparel industry is a promising industry. Chengdu will implement the two garden strategy, establish Pengzhou garment industrial park and Xindu long bridge children's wear Industrial Park, and improve the supporting work of the garment industry chain. The biggest problem in Chengdu is the brand problem. The government will focus on supporting state-level famous brands and provincial famous brands to build platforms for enterprises to enter the international market and strengthen communication with enterprises. The next step will be to build a financing platform for garment enterprises and strengthen the protection of intellectual property rights. Li Ping, deputy director of the Chengdu Municipal Bureau of industry and commerce, believes that the establishment of an organic industrial cluster through capital alliance will make the garment industry bigger. Chen Shalin, deputy director of the Chengdu Municipal Bureau of quality supervision, also said that the clothing industry of the city should be enthusiastic and energetic. Zheng Wanxun, President of the Chengdu clothing (apparel) Industry Association, believes that the establishment of a benchmark for Chengdu's own brand and rewarding outstanding entrepreneurs can make Chengdu the Western leisure clothing capital and build a city benchmark for Chinese clothing.

As the saying goes, "if you don't go into Sichuan, you will never leave Sichuan." This sentence is now thoroughly rewritten by several Chengdu people. 10 years ago, the Chengdu people went out of the Sichuan basin and went to the coastal areas to find brands in Sichuan. After 10 years, the other provinces came into the Sichuan basin, sought brands in Chengdu and acted as agents in the whole country. The 2010 annual list of "China's clothing growth brand" came out. The reporter interviewed Zheng's yellow banner, Yue Feng, Yi Lei Shi, Gauss snow LAN and Xiu Wai Hui, six of the Chengdu's self created brands, and learned that Chengdu's "thick accumulation and slow growth is fast" mode, and Chengdu's entrepreneurial legend, which is closely related to Sichuan and the world.

Uncovering the Chengdu model

Search for the legend of the growth of clothing brand, but not the ordinary yellow flag.

A Lu Xun said, "in fact, there is no road on the ground, and there are more people walking, so it becomes a road." The unusual growth path of Zheng Huang is coming out of this way. In 2000, the yellow flag was born, and in 2001, it entered the Kowloon Plaza. In 2003, it successfully absorbed the provincial franchisees in Beijing, Shanghai and Wenzhou.

The foundation of making a brand is to make products, and Huang Qi always develops unique fabrics one year ahead. In Shanghai and Guangzhou, there are two design studios in the Huangqi banner, one year before the world's wind collection fabrics, pure wool of Italy, French fur, Korean blend and so on.

Over. In terms of style and style, we study the fluffy and Korean body sculpting in Europe. In terms of color, we pay attention to the black and white business in recent two years, the golden color, the sexy purple, the classic red, blue and white. Chengdu people pay attention to wear, men are very picky about fabrics, so that Huang Huang has never dared to slack off the pursuit of high quality clothing. In order to ensure the interests of distributors and consumers, improve the supply channels and improve the quality of products, Huang Qi also inspected more than 300 garment manufacturers, invested, controlled and annexed 26 coastal factories and built strong yellow flag. Service is also productive. Every year, the important nodes of the two new items on May 1, eleven and two are purchased from Huang Qi dress. They are not satisfied with the refund on the same day, and they are "free to iron for life and free to wash for five times".

B Fengxiang's ancient and modern beauty

The cheongsam brand, once famous in Shanghai in the 30s of last century, Yuet Feng, was reborn in Chengdu's hands. It transformed into a national fashion brand of "classical meaning and fashion" in the past ten years. It led the nation's fashion in China, and became famous in Kyushu and flew abroad. Its perfect combination of embroidery, hand-painted, buckle and curling and other modern handicrafts has been popular among women at home and abroad.

2006 is the year when Yuet Feng has been reborn. Yuet Feng has gradually changed from family business to modern enterprise which is corporatization and standardization. Yuefeng introduced new products such as cheongsam, dress, down garment, embroidered trousers and so on. It paid attention to the combination of upper and lower trousers, cut down small shops and made big stores, and Yuefeng fully upgraded the store image to ensure that the franchisee made money and broke through the traditional sales mode. In the process of rebirth, reform is difficult. At that time, many people could not conceive of it. The profitable shops were also cut down and unwilling to quit. Yuet Feng insisted on the reform, and demanded that the franchisees should be unified in four aspects: image, training, price and area. Then Yuet Feng began to implement the manager responsibility system, and asked franchisees to give the manager the right to shop manager's option. Yue Mei's life is the pursuit of Yuefeng and love the whole world. When Wenchuan and Yushu earthquake, Yue Feng actively donated to the disaster area. What's more, Yuefeng people went to Dujiangyan new primary school to do psychological counseling for their children after disaster.

"Fengxiang ancient and modern, Yue Mei world" is Yuet Feng's constant career pursuit, free to swim between classical meaning and today's fashion, create novelty and sexy, reorganize fashion trend; perfect every detail, impress every grade woman who loves nature and pays attention to details. Yuefeng, a reborn ten year old, has been 73 years old. The dream of making a century famous brand has made Yuefeng people "in danger of danger", and has written the legend of Chengdu's own brand growth.

C leader of the second hand overcoat.

When it comes to beauty, we think of two sided handmade coats. It is famous for its unique double-sided handicraft in the garment industry. The wool coat with different colors inside and outside can be worn on both sides. It can be used to handle the high quality of the coat. "Double handiwork" has been doing for 7 years and concentrates on it. Therefore, she has become the first batch of self created brands in the Kowloon Plaza to become the whole nation. It has become the only two consecutive exhibition of Chengdu's self created brand in China's International Clothing Fair. Therefore, many domestic and foreign brands have been working with her for a long time. Therefore, she has been imitated but never surpassed.

Doing business is like long-distance running. There are always a few difficulties that can be hard to endure and run. It is not easy to stick to one thing for 7 years. In 2003, the opening door of factory and clothing store was facing the bottleneck of career development. When I heard that "double handiwork", it was discovered that all the big costumes were using this technology, so they began to turn to register the brand of "beauty". At the beginning, we did not know how to start. We invited technical experts to study. Finally, we spent two years tackling the problem before we settled down the high level of technology to make a real high-quality double faced handmade coat. In 2007, it moved into the new factory of Kowloon Industrial Park, and the total production volume was three or four times. Now the sales network has been distributed in more than 20 provinces of the whole country. Every year, following the international trend, the two colors are matched with the new model, leading the fashion of coats.

D five year famous Gauss snow LAN

China's down jacket Market is fiercely competitive. It is the "high threshold" clothing field. In 2006, Gauss's snow LAN down suit was born. In just 5 years, it won the "China's best growing brand". It became famous all over the country and was recognized by the state and industry.

It is understood that Gauss snow LAN currently has 15 provincial-level agents in the country, more than 500 stores nationwide, and sales have maintained an annual growth rate of more than 50%. Today, Gauss has experienced 5 years of hardship. In 2006, when the brand was founded, China encountered a "warm winter" blow. Many well-known down garment manufacturers lost money or even disappeared. But Gauss, who was "born out of time," stuck to his teeth for second years, opened the market breakthrough, increased the brand promotion efforts, and became fifth years old.

It is a well-known brand in the country. Gauss snow Lan's decision maker thinks that the weather can not be predicted. The key is that modern clothing enterprises should be good at discovering and creating the needs of consumers and satisfying them perfectly. Therefore, product design has become the driving force behind the development of Gauss's snow rush. She has a strong professional and inspiring excellent designer team, capturing global fashion information at all times, keeping pace with the world's popularity, capturing the latest needs of the national market, catching the latest style and leading the fashion.

The brand grew and the responsibility was great. Gauss returned to the community while he was developing. He donated about 300000 yuan in the Wenchuan earthquake, and donated about 100000 yuan in Dazhou flood. "To build a national famous brand to revitalize the clothing industry in Sichuan", Gauss snow LAN as his duty, continue to advance on the road of growth, become the legend of others' eyes.

Yi Lei, E's subversive fashion innovator

People without me have people who have me new. France Yi Lei Poetry International Clothing Co., Ltd. has always believed that only innovation can succeed, and the three brands of Yi Lei poetry, Ge Fu Ni and red sleeve women are famous for their innovation. The first innovation of Yi Lei's poetry was the establishment of a unique operation mode in 2003, the establishment of a brand operation center in Chengdu, and its official entry into Kowloon square. She set up a design center in Guangzhou to develop the new style to lead the domestic trend; she innovates all the way, subverts fashion, and takes the lead in the trend of Chinese women's wear.

The second innovation was in 2005. Yi Lei's poems were positioned in elegant high-end fashion women's clothing. Under the condition of Taiwan's brand dominating, she made her own world and laid a solid foundation in Sichuan. In 2007, the third revolution began to be a provincial agent in the whole country. It has won the clothing heavy cities such as Hangzhou, Beijing and Zhengzhou, and opened the vast market in East China, North China and central China. Its unique women's cashmere coat is elegant and fashionable, warm and light, leading the mainstream of the cashmere coat. Now Yi Lei's poetry has 7 provincial agents in the whole country, but it is not blind expansion. It is still honest and pragmatic, and keeps improving. In 2008, the fourth year of the rebirth of Yi Lei's poetry was the year of 2008. Due to the popularity of fashion and leisure style, Yi Lei's poetry resolutely exchanged blood, imported powerful design talents from Guangzhou, increased the leisure style of personality trend outside elegance, and the fur fur storm of the down jacket was raised in the market of the fashionable fur fur down style Costa, which was under the banner of Yi Lei's poetry.

In addition to the innovation of style, Yi Lei's poetry has also been innovating in service. This year, it has launched a service promise of a false ten. If customers buy a down jacket that is not a national standard 90 down, Yi Lei's poem will guarantee a false ten, and solve the worries of customers.