Four Major Disadvantages Of Lovers' Clothing
Lovers' costumes and costumes are four good words! They are also very good obstacles! Everyone will think it is good! Because they sell two sets at a sale! It is also very attractive. Many people think that the market is pretty big, because there are so many lovers or young people! So there are many three streams.
Magazine
There are a lot of investment in lovers' clothing in this respect. Many entrepreneurs choose lovers' clothes to start their own businesses. As a result, only themselves know, many failures!
When I saw a lot of magazine advertisements in lovers' clothing investment, I told friends my analysis, I think it was just a gust of wind, merchants earned money from franchisees, and franchisees did not earn money from consumers. Finally, they went bankrupt!
經營弊端(1)目前的情侶服飾品牌沒有主導品牌,設計開發不夠符合市場
The costumes on the market are casual wear, and the size code is added to the same wide color style to distinguish men's and women's money. The corresponding couple accessories development has not kept up, and the clothing styles of the couple's clothing brands have not exceeded the design of the casual wear nowadays, without their own outstanding design concepts, and the extension of the couple's cultural products is not enough.
Management disadvantages (2) lovers' clothing sales target is
情侶,定位太窄
Not lovers can not buy, the purchase is bound to be lovers, in 1 million of the county level, how many young couples? How many young couples can like to wear lovers' costumes, how many young couples can like this couple clothing brand design style? How much of these three problems down the market! If you want to invest to see these, you must have dim sum!
Malpractice (3) rival of costumes
Do not think that the competitors of the costumes are the same couple brands. Actually, their competitors are very strong, for example, all the casual clothes on the market are their main competitors, because these brands also have their own lovers, but they will not launch too much. Imagine that there are good channels, good clothing brands, good designs and good culture in many casual wear businesses. Will they easily release the market of the couple's clothes? No!
Malpractice (4) crowd buying lovers' clothing
Student lovers will wear some lovers' costumes, but there are not many in school. Why? There are many couples in schools. When they start, they buy a set of lovers' costumes. If there are two couples in a thousand school in a county-level city, if they do not appear in pairs, if they do not appear in pairs, this time is the relationship between the one and the lover. This is a real example! It has become the object of many classmates' jokes.
Those who travel on holidays and spend their holidays go out to play and buy lovers' costumes. They just go out to play a mood. They do not wear long clothes. After they finish traveling, they will not have a long time to wear pairs. They are just a kind of adjustment to life. They will finish the adjustment and never repeat the purchase.
People in love are fond of buying costumes. This is an expression of love, a unity of love! The only thing I love!
But it is this uniqueness that causes trouble! When you go shopping, how many awkward colors are there in a supermarket? How embarrassing is it? This time is not the only sex!
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