Try On Fashion Clothes In Fast Fashion Shop

　　 "The clothes bought may have been tried again and again" and then to the discount season.

When I visited yesterday, I found that even in discount clothes, such as ZARA, H&M and other "fast fashion" clothing stores, the shop did not restrict customers to try them on. Customers do not buy clothes after trying on them, they will be re - hung by the clerks after finishing, waiting for the new batch of customers to choose and try them on. "The clothes I bought may have been tried repeatedly." Miss Zhou complained to the author that clothes bought by many consumers could be tried by other customers because of the lack of clothing and new clothes in the clothing store.

scene

I have to wait for more than half an hour to get dressed.

In the peak season of clothing discount sales, the author visited several "fast fashion" brand stores in Huaihailu Road and Nanjing yesterday, and found that the panic buying scene was very hot, and there were long queues before fitting rooms.

In a ZARA store in Huaihailu Road, more than 20 customers lined up in front of the ladies' fitting room on the first floor. Miss Li, who was in the queue, had 9 clothes on her hand. She told the author that she had been in line for more than 20 minutes. "It's not long. I spent more than half an hour in ZARA store in Zhengda Square last week."

Customers must endure the pain of queuing when fitting clothes. The salesman collate clothes left by customers after trying them out. I found at the scene that a special shop assistant was at the door of the fitting area, facing a pile of clothes left behind by the customer trying out clothes, deadpan and mechanically sorting them out.

Question

The clothes bought were tried repeatedly.

"Is this type hanging out? Can you find me a new one? " When I visited yesterday, I found that many customers had made such requests to the shop owner, but this could not be satisfied in the "fast fashion" clothing store. The clothes sold by the shop (especially the discount goods) were hung on the shelves. Unlike the clothing department in traditional department stores, the clothes were hung out.

It is because of the sales pattern of "fast fashion" clothing store that some consumers complain that "the clothes I bought may be tried by others." The author observes that clothes that customers are not prepared to buy after trying on them will be put on the shelves again after finishing, waiting for the next batch of customers to choose and try them on. In theory, many clothes have been tried repeatedly.

In the survey yesterday, I also found that some of the clothes worn by the subjects had sweat and perfume, and some even had traces of foundation and lipstick. Shopper Mr. Wang often shoppers in "fast fashion" shop. He told me that during the non discount period, he could ask the shop assistant to provide new packaged products. When he bought shoes at ZARA, he found that some shoes were damaged due to the passing of the test. He asked the clerk to pick up several pairs of shoes from the warehouse to pick him up.

The clerk explained that all the color and size of all the discount items were all out. There was no stock in the store, so there was no way to provide new packaged products. During the non discount period, new packaging products can be provided if customers require and do have stock.

proposal

Clothing store makes fitting rules

The author then visited some large department store clothing counters, found that the same discount sales, most of the counters fitting mode and "fast fashion" shop slightly different. Generally, the clothes on the store shelves are all the samples that are specially designed for trial use. If the customers feel fit after trying them out, the waitresses will provide new packaged clothes. Unless the size and color are left with only one sample, they will be sold by other customers. The discount clothing on the float is generally not allowed to try on.

According to the analysis of the industry, the sales mode of "fast fashion" brand and general clothing brand is not the same. There are not many stores in stock. Generally, clothing samples are sold first and sold out before replenishment. That is to say, if the garments are not sold out, they will not be easily replenished. Therefore, it is difficult to buy new packaged products in the "fast fashion" shops all over the world. However, in the interview, some customers suggested that "fast fashion" clothing store could draw up the fitting rules, such as wearing clothes that refused to try on. Of course, some customers do not mind. "Anyway, the clothes they buy are always washed and worn."