Xia Yu Plays "Flash".

2010/7/27 11:12:00 54

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At five p.m. on July 21st, the famous movie king Xia Yu led hundreds of environmental volunteers to wear the Meck T shirt and play the "flash" activity entitled "I love the earth, beautiful time and Meck" at the door of the UN Pavilion in World Expo, Shanghai.

The "flash" people hope to use this activity to appeal to the younger generation to love the environment and defend the homeland of the earth.

Pictured: Xia Yu is organizing activities.

According to Mr. Fu Zhiqin, director of Meck brand, the "flash" campaign was organized by the United Nations Environment Programme (UNEP) and sponsored by Fujian Meck leisure sports products Co., Ltd.

At the beginning of the campaign, a group of volunteers wearing Meck T-shirts quickly assembled at the door of the world's UN Pavilion. Xia Yu mysteriously appeared before volunteers and audience. Then, on the spot, they shouted out the slogan of this flash activity, "I love the earth, Merck," and performed live sign language.

It is reported that Xia Yu's positive sunshine attitude, volunteers neat movements, attracted countless cheers on the scene, after the end of activities, Xia Yu and volunteers quickly disappeared in the vast sea of people.

From the beginning to the end, the activities lasted for dozens of minutes. Volunteers said they were very happy to participate in the event with Xia Yu. The activities were very interesting and new, and Meck's clothes were comfortable and beautiful.

During the peak period, visitors attracted many visitors to the United Nations Pavilion and nearby venues.

The picture shows: actor Xia Yu and volunteers interact with each other.

As we all know, "flash" is a hippie act popular in the world in recent years. It can be regarded as a kind of short acting art.

Simply speaking, it is through the Internet or cell phone to connect people who do not know each other in real life, and to make unexpected behaviors at the same time at a specific place and at a specific time, then disperse quickly.

Mr. Fu Zhiqin said, "flash" is a novel, creative and joyful spirit, which is in line with Meck's brand philosophy and happy positioning. With the participation of actor Xia Yu, this "flash" activity with "I love the earth, beautiful time and Meck" has more influence and appeal. It also laid the foundation for Meck as a large sporting goods enterprise supporting the environmental protection business.

Xia Yu, following Li Bingbing and Xun Zhou, joined hands with the United Nations Environment Programme to make a modest contribution to green ecology.

It is reported that this activity presents the audience's knowledge, ideas and lifestyles of green and environmental protection, and calls on people to protect their living environment in order to realize the sustainable development of the city and ecology.

Xia Yu, the protagonist of the event, took the role of "green tourism star model" "to find the ambassador of green promotion" to "the first outdoor sports promotion ambassador", and then to the recent "green gentry public figure male star". Xia Yu has long been committed to publicizing green lifestyle and Tourism, and spare no effort to contribute to the cause of environmental protection.

As a sponsor of the United Nations Environment Programme, Meck has always advocated "low carbon to the end". Through this cooperation with UNEP, it has demonstrated its commitment to environmental protection.