Clothing Industry: A Small Step In The Market, A Big Step In The Industry

　　 Chinese clothing is no longer a problem of industry management, but a problem of industrial integration. With the development of China's economic globalization, networking, urbanization and digitalization, clothing has entered the era of "industrial chain" from "pure design" to "industrial creation". The development topic of China's garment industry will also become the theme of the integration of China's garment industry.

Over the years, the innovation path of China's garment industry has become more and more relaxed. It has created a series of vivid development models around the technological innovation, management innovation, marketing innovation and brand innovation of garment enterprises.

From "push" type supply chain to "pull" type Purchase Chain development

Over the past half century, China's clothing industry has gone through three stages of development.

First, under the planned economy system, China's garment industry has formed a "supply chain" based on manufacturing. Around the development of garment industry, the "sub industry chain" of Chinese clothing has been formed. The production of garment fabrics belongs to the Ministry of textile industry, the clothing design and manufacturing industry belongs to the Ministry of light industry, the clothing logistics distribution goes to the material department, the clothing specialized market management belongs to the industrial and commercial bureau, and the clothing retail department belongs to the commercial department. Under the system of segmented supply chain, any chain of garment industry is segmented. Just because of historical reasons, until now, the traces of segmented industrial chain are still preserved. Therefore, the "block management" mode with the industry department as the core of management has been formed.

Two, under the market economy system, China's garment industry has formed a "Pan industry chain" characterized by "production + wholesale". Garment manufacturers begin to enter the market with the help of wholesale agency mode and become the foundation of the integrated apparel industry chain. Therefore, "supply chain" has become the main body of garment enterprises. "Taking goods, holding points and acting" has become the core of garment enterprises. A series of garment manufacturing, clothing sales and clothing logistics distribution systems have been launched around the apparel supply chain. But fundamentally speaking, the apparel supply chain is actually a "push" supply chain with garment manufacturers as "pushing hands". It is a "stock chain" based on the value of "brand" and "channel" value. In this way, a "grouping" marketing mode based on production enterprises is formed.

Three, under the new economic system, China's clothing industry is beginning to form the "whole industry chain". The clothing market (narrow market) has become the main axis of the industrial chain, and the clothing market industry has gradually become the main body of the industry. Especially under the impetus of the network economy, ranking economy and entertainment economy, with the help of group buying network, network purchase, search ranking and other reverse resources integration mode and short stream Cheng Qudao innovation mode, the procurement chain, which is based on "business, consumers, buyers, brands, exhibitions", has been formed, and a "pull" purchasing chain with consumer terminals as a "buyer" has been formed. To this end, a "separation" business model is established, which is guided by the business market.

industry Transformation Comprehensive definition is required.

There are usually two different categories in China's clothing market. One is the broad concept of the Chinese clothing market, that is, the generalized market in our general sense. It is the collectively name of the product sales market. The two is the narrow concept of the Chinese clothing market. It is the narrow market that we usually mean, and it is the collectively name of the commodity trading platform.

Traditionally, the Chinese clothing market is a generalized market which is separated from each other. The market has become a form of expression. From wholesale to retail, from theme to the Internet, although the clothing market has carried out these businesses and carried out direct crossover, it is difficult to integrate anyone. Self governance and mutual blockade have directly affected the overall development of the garment industry and the fundamental transformation of the garment industry. In fact, the industry is not only a force to promote industrial development, but also a fence restricting the development of industry. From the perspective of China's apparel industry and the clothing industry, the era of garment industry management, which is divided into "manufacturing, wholesale, retail and network", has ended. An era of "whole industry chain" is coming. In the future, Chinese clothing will gradually turn from industry management to industrial convergence, and integrate "wholesale, retail, theme and network" from the format to form a "full industry chain" of clothing format.

Systematic analysis is needed for pattern innovation

In traditional Chinese clothing market, there is also a narrow isolated market, stalls and storefronts. The market has become a display platform for the function of clothing trade. The market has been divided into manufacturing enterprises, logistics companies, wholesale markets, retail stores and so on. People have become accustomed to distinguishing the services and modes of the market through the functions of the market. Because of the boundaries between the various platforms of the garment market, the Chinese clothing market is difficult to become the stage of Chinese clothing brand building and model innovation. While the production enterprises' "taking delivery", the wholesale market "agent", the retail market's "promotion" and the online shopping market's "price" battle, directly lead to the reduction of channel value and the depreciation of brand content.

At present, with the strength and function of China's clothing market industry, the integration of the apparel market platform has become a new trend. trend "Emerging markets such as exhibition, Internet, capital, chain, creativity, buyers" are being accepted and adopted by garment enterprises and clothing market. "Specialized market commercialization, retail market thematic, entity market networking, online shopping market netting" are accelerating the mode innovation of China's garment market, and combined with the emerging economic mode of manufacturing, logistics, creativity and headquarters to form a "full industry chain" era of costume function.

China's clothing market industry is divided into eight major sectors from the format and function, and will become the "weathervane" for the future development of China's clothing market industry. In the process of transforming China's garment industry into China's apparel market industry, the "whole industry chain" based on the clothing market will become the core of the industry and split in different fields. At the same time, with the creativity of garment industry, a new round of value promotion will become a comprehensive turn from "made in China" to "made in China". {page_break}

With the help of electronic commerce, the clothing market will combine the physical market with the Internet market. It will also form a new B2B2C apparel market platform, the net product market, at the apparel market industry level. Especially after the "real name system of online stores", it means that online shopping and online stores also need to show their brand and strength, show their services and reputation, instead of just looking at Taobao, looking at the price and the style. China's clothing market industry will be driven by the overall network economy and e-commerce, and first enter the market (real name, brand, service, etc.) and look at the era of commodity. In the next few years, the development of Internet transactions in the physical market will become a trend and trend. Now, Taobao is looking for goods and looking at prices. It rarely involves and takes account of the market value and the value of the brand. While the physical market is developing the network transaction and becoming a trend and then, the large clothing market (wholesale, retail market, etc.) will inevitably enter the network e-commerce field with its own strength and brand advantage, or independent or alliance way, and find its own platform, forming a new market. When the "full industry chain" of China's clothing market is fully formed, it will also become the trend of service market convergence. From "industry innovation" to "industrial creativity" is the law of the changing times. A small step in the transformation of China's garment industry will be a great step forward for the Chinese garment industry.

Key sentence refining: standing in the perspective of China's apparel industry and the height of the clothing industry, the era of garment industry management, which is divided into "manufacturing, wholesale, retail and network", has ended. A period of "whole industry chain" based on the clothing market will come into being with the integration of wholesale, retail, theme and network.