Store Management Should Be Regarded As A Kind Of Management.

Brand overall display

Start with eight parties.

Display and clothing design are inextricably linked.

Fashion designers create a dream with clothing, and Chen Li Shi uses window display, store, props and other display techniques to interpret the designer's dream.

In domestic clothing enterprises, the working structure and operation process of garment design are much more complete and smooth than the display, and the operation of various departments of the company is also centered around product R & D, design, promotion and sales.

The dream of a fashion designer is conveyed to customers through Chen Li's interpretation. Therefore, communication between Chen Li Shi and fashion designers is particularly important.

When doing the overall display plan, the theme of the product design plan is the principle that must be observed.

In addition, the following 8 areas need special attention:

First, understand the company's annual

To understand the company's annual market development plan, we should understand the following aspects: increasing the number of shops; expanding the number of single stores; improving the growth rate of single stores; discount promotion, gift giving, VIP customer management plan, regional orientation plan, price adjustment plan, advertising and media publicity plan, and last year's quarterly data.

Two. Understand the designer's overall design plan for the new season's products.

When fashion designers are doing the new season product design, Chen Li is not waiting, but should always be aware of the ideas and progress of fashion designers. At the same time, he will launch a new season terminal display plan.

Three. Understand the new season's fabric ordering and production schedule.

There are usually many kinds of fabric ordering products in the season, sometimes more than 100 kinds. In addition, fabric composition, order quantity, arrival date and direction of fabric design are all information that Chen must master.

It is impossible for the brain alone to memorize all this information, and it can not be completely distinguished by colors, patterns, etc..

Four, understand the new listing plan, carry out color integration.

In the process of display planning, there is a very important procedure, that is, to integrate color system with hundreds of fabrics.

Do fashion designers not have a color scheme in fashion design? Yes, fashion designers will have a set of color schemes when designing clothes, but there is only one set.

As a teacher, only one matching scheme is far from enough, because the fashion designer's collocation plan is not always able to deal with the actual situation of all stores, and is not necessarily recognized by the market. The first reaction is to change the display to promote sales. This is the time when Chen's second plan and third plan will show his talents.

Five. Understand the quantity and cleaning schedule of ready to wear garments in season.

There are two kinds of ready-made clothes, one is the best selling stock, the other is the unsalable stock.

There is no need to worry about selling stocks. The key lies in slow-moving stocks.

Mr. Chen has the responsibility to reduce garments inventory for his company through his two exhibition collocation and portfolio design.

For example, we should increase the matching and matching scheme of tops and accessories, increase the matching of trousers and the function of accessories.

Six. Understand inventory fabric and reduction plan.

A very popular fabric, which may be purchased in large quantities, may result in a surplus of fabric in second years. The company will continue to design and manufacture the remaining fabrics.

What Chen Li Shi wants to do at this time is to master the quantity of these remaining fabrics, and to judge the production of the garments through the number of remaining fabrics, and make corresponding display plans.

Seven. Understand the new season accessories development order form.

The development of accessories is usually done by fashion designers, but many domestic fashion designers do not have such ability and energy.

If the company does not have a special department responsible for accessories development, this work should be undertaken by the display department.

Without accessories, it is difficult to make a good display.

Imagine a set of dark colored business suits. If you don't have such accessories as brooches, scarves and bags, how do you make them?

Eight. Collect brand information.

The brand information here includes shop layout layout, elevation, real photos, props classification statistics (model, exhibition rack, freight bar, suppliers and responsible departments, etc.).

With the development of the brand, the number of shops is increasing, the layout of the shops will be changed, and the display appliances such as props and models are constantly being adjusted. The information of Chen's teacher will also be constantly updated because these props are an important tool for Chen Li to interpret the fashion designer's dream at the terminal.