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Product Planning And Network Marketing Dialogue: Interaction Is The Key.

2010/7/24 15:12:00 61

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There are more than 3000 enterprises in China, which urgently need to meet their real needs.

Promotion of information technology

Marketing products.

In the past ten years, with the development of Internet and mobile communication technology, all kinds of network marketing tools and products are coming from the Internet.

Internet marketing and mobile marketing have become an important means of enterprise marketing at an extraordinary speed.

With the advent of the era of Internet marketing, more and more enterprises are joining the ranks of network marketing.

With the rapid development of Internet applications, more and more small and medium-sized enterprises are trying to build website marketing, website promotion, search engine promotion and other network marketing services. Although SMEs have been online for seven or eight years, it is regrettable that Liao Wuji, who has been able to create benefits through network marketing services, is Liao.

The first domestic marketing software to help enterprises actively seek customers, triggering the revolution of active and precise marketing of new media.

Nowadays, many Internet marketers pay more attention to the interaction of network marketing, strengthen the communication between visitors and enterprises, and produce products or services that are purchased by enterprises in continuous communication.

Yes, the most important change in society and times is not only the rapid development of science and technology, but also the rapid development of science and technology.

product

[service] production enterprises create dazzling products for consumers, and it also lies in the fact that consumers have higher abilities and knowledge because of science and technology, and the resulting behaviors develop towards the following aspects: first, pay attention to value orientation; secondly, information tends to be more and more convenient; third, pursue individuality and uniqueness; fourth, be proactive and more professional and confident; fifth, advocate innovation rather than simply choose; sixth, pay attention to and attach importance to social interests.

So I say that the development and change of consumer behavior is one of the important factors to promote the development and change of marketing.

In the process of interaction with visitors, enterprises should be smart enough to convey to visitors instead of directly pmitting products or services to visitors. If customers directly accept your products or services, they will become prospective customers.

Interactive marketing focuses on changing the visitor's efforts to potential customers or prospective customers.

Yes, but it is rare to really interact.

from

Alibaba

The 2008 national ten big network operators selected by the organization are undoubtedly the beneficiaries of network marketing and network marketing. But after I know them, speaking of interaction, communication and communication, they may not have done well. For example, Kang Hui, one of the ten largest network operators, has tens of millions of dollars in annual turnover. Basically, it is a passive business which is brought by the overseas platform of Alibaba. Due to the special circumstances of his business, his business mode is not replicable.

Many enterprises, especially those engaged in traditional industries, are still ignorant of their network marketing, not to mention interaction, communication and collude with visitors through the Internet.

Therefore, I think that the urgent matter of network marketing is how to let more people perceive the network marketing, and we will become the leader in the fog.

To this end, I am very keen to set up "win win online", and sincerely hope that through the offline activities of Internet operators, enterprises and entrepreneurs of traditional industries will be encouraged to devote themselves to network marketing.

In the process of communicating with visitors, an enterprise should be experiential, so that visitors can try out the products and services of the enterprises, or tell the visitors, the benefits of the products and services to the visitors skillfully.

For example, the Adwords advertisement of Google, after applying for registration, some registered users will get a certain amount of coupons to enable users to experience Adwords services.

A survey of customers has found that over 80% of users who have experienced Adwords have continued to use their services. It shows that the charm of interactive marketing is very attractive to enterprise's network marketing.

Product design and marketing planning are two important links in the successful development of products. The advantage interaction and mutual demonstration of the two are the prerequisites and guarantee for achieving the goal of product sales.

From the perspective of marketing strategy, the marketization and quality of controlled product planning and design will be carried out in the process of marketing planning, which will greatly promote the successful sale of products and guarantee the return on investment.

Product planning and design and marketing planning urgently need "deep dialogue".

As consumers shift from commodity consumption to brand consumption and gradually enter the stage of individualized consumption, it is inevitable for them to put forward ideas or ideas or participate in the design of products.

According to this kind of thinking, consumers' decision-making is completely active, free from the influence of shopping environment, surpassing the restrictions of existing products or services, and eliminating excessive information and propaganda interference, so as to solve the problem of consumption at a higher level.

Of course, this does not mean that mass marketing no longer has any viable market mix.

In fact, there is another special order in the new market, that is, the order of individuals, which is partly covered rather than obliterate the public pattern.

It is noteworthy that this is not backward to the low level production of the initial artisans tailoring the customers, it is built on highly developed science and technology level and highly informative database and marketing management.

For highly civilized consumers, it has the universality of information and the limit of market segmentation.

Superiority

A series of high level and high level characteristics such as quick and coordinated operation and customer participation.