Gold Occupation In Clothing Industry -- Prospects For Commodity Planning

"Merchandising" is a core competitive position in clothing companies. It plays a very important role in the entire sales. It needs to have a good grasp of the fashion trend and the cultural characteristics of consumer groups. Therefore, they need to read fashion magazines, pay attention to the media and understand their competitors, and have a certain understanding of popular information and target customers' needs.

Compared to Brand Company, this position needs creative talents, and is engaged in forward-looking work. First, we need to pform personal taste and cultural accomplishment into the ability to judge the market.

When fashion trends are coming, commodity planner should know how to judge fashion, how to follow fashion, how to pform fashion trend into specific commodity information. Secondly, commodity planning requires business acumen and high digital sensitivity (not only for dull figures, but also for creativity in figures, such as turning figures into profit plans), which can timely and accurately determine the type and quantity of goods.

To do this, we need to have a deep knowledge of clothing professional merchandise, such as the formulation of the quarterly merchandising plan, which involves the proportion of men and women in the commodity structure, the proportion of series, proportion, color, size and price, as well as the shipment plan and promotion, etc., and we need to control the gross profit rate, turnover rate and stock rate accurately. We should adjust the commodities through data analysis at any time, control the minimum profit of the reasonable commodities and exchange for the company's biggest profits. Besides, the commodity planning also needs to have the ability of making quick decisions. In order to achieve the maximum sales effect, we need to respond promptly to the information of the terminal store, competitor information and fashion trend information.

Fashion changes fast, commodities

There is a misunderstanding in the actual recruitment work. A large number of purchasing personnel apply for "commodity planning" and "commodity procurement", but their benchmark competency is quite different.

Purchasing personnel often do the work of purchasing, such as the purchasing manager of a production oriented clothing enterprise. His job is to find suppliers, negotiate prices, and purchase the necessary accessories for enterprises.

The responsibilities of purchasing managers are entirely around the production process, and the significance of commodity planning is not just that.

At present, it is still more difficult to find a good commodity planner through normal recruitment channels, because such talents are very popular.

In the garment industry, which is more and more obvious in the buying enterprise, the career of commodity planning will become the gold occupation of the clothing industry.