Beijing'S Retail Market Is Not Easy To Internationalize.

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China, Hongkong, Beijing and Shanghai are among the ten largest retail cities in the world, of which Beijing ranks sixth, ranking the top of the mainland cities, according to the latest report of world business advisory body, CB Richard Ellis.

According to the latest data from the Municipal Commerce Commission, 1-6 new retail outlets were approved in the past 301 months, an increase of 51.3% over the same period last year. The number of foreign-funded stores has reached 2948.

However, experts remind Beijing retail market not only to increase the number of international brands, but also to pay attention to the effect of international brands after entering, and create a diversified retail structure.

First time in the world's ten largest retail City

CB Richard Ellis ranks the ten largest retail cities in the world in three cities in Hongkong, Beijing and Shanghai based on the attractiveness of the world's luxury goods, clothing and footwear industries.

Among them, Hongkong ranked fifth, followed by Beijing ranked sixth, Shanghai ranked eighth.

Last year, Hongkong and Beijing ranked 13 and 15 respectively.

China's market represented by Beijing is attracting more and more international retailers and has begun to challenge traditional markets such as Europe and the United States.

According to the latest statistics from the Municipal Commerce Commission, 1-6 new retail outlets were approved in the past 301 months, an increase of 51.3% over the same period last year, and the total number of foreign-funded stores has reached 2948.

90% of the top 100 brands in the world are located in Beijing.

Insiders say that the internationalization standard of a city's retail industry refers to the degree of opening to the outside world, including the entry of retail enterprises, the international influence of the city, the pricing power, the degree of aggregation of commodities and the number of brands.

Although London, Dubai, Paris and New York are still the top four in the world.

International standard of shopping environment

The internationalization of the retail industry deepened and improved.

Ms. Koh, who often travels to Beijing and Hongkong, has a deep understanding that the latest clothes and bags that she used to buy back to her friends in the past will be bought in Hongkong. Now LV and other famous international brands have settled in Beijing. Some of the latest models can even be synchronized with Hongkong.

In addition, through online shopping, even if it does not go out of the country, it can enjoy low price products at relatively low prices.

Not only that, but in June this year, the Commerce Commission also organized the Canadian commodities Festival. As the first foreign commodity Festival, the city commerce commission hoped that businessmen would take this opportunity to familiarize themselves with the normal mode of commodity import, and lay a good foundation for more foreign goods to enter Beijing and even the Chinese market.

Brand introduction and brand management

The international and domestic brands of Beijing market are becoming more and more abundant, so that Beijing has taken the lead in building the international business center city.

Around the creation of an international business center, Lu Yan, director of the Beijing Municipal Commission of Commerce, has said that this year's business will focus on six aspects: the convenience of residents' lives, the brand richness of the market, the concentration of characteristic enterprises, the agglomeration of headquarters economy, the perfection of business services, and the international reputation.

Hong Tao, director of the Economic Research Institute of Beijing industrial and Commercial University, pointed out that while improving the number of international brands settled in Beijing, we should also examine the effect of brand entry into Beijing. A mature and open environment should be the harmonious coexistence and win-win development of Chinese and foreign enterprises.

Lai Yang, director of the Business Research Institute of Beijing Vocational College of Finance and Commerce, said that the openness of Beijing's retail market has been increasing in recent years. However, it should be noted that some famous international retail businesses such as Messi's department store have not yet entered the Beijing market. Beijing should also strengthen the diversified retail pattern.