Jiangdu'S Footwear Industry Has Made Brilliant Progress Through Constant Reform.

July 28th, is building "Eastern China"

Hard pioneering history

Mention the footwear industry in Jiangdu and start from 90s.

At that time, it was still in the era of planned economy. The shoemaker in Jiangdu still had no market and could not sell independently, mainly for Shanghai's two leather shoes factories, Baodi and Ho Ming, and leather shoes. Jiangdu shoemaking enterprises were equivalent to the production workshop of the two leather shoes factories in Shanghai. They had neither the right to purchase raw materials nor their own sales channels, and completely lost their autonomy.

After the public ownership was changed to private ownership in 90s, many large businesses in Jiangdu were disbanded, and the development of leather shoes industry mostly appeared in the form of private small workshops.

These small workshops adopt the way of "shop in front of the factory", which is used to sell shoes and shoes in the front.

As the saying goes, "peers are friends", these private small workshops are relatively closed to their peers for their own economic interests. They are self distracting, scattered and scattered, and can not become a big climate.

In November 1995, the "Suzhong Trade City", which was mainly made of leather and other shoes and sold and made of leather shoes, was built and put into operation.

At the beginning of the construction of the commercial city, with the great pressure of Wenzhou shoes, Fujian shoes and Guangdong shoes, Jiangdu shoes were subjected to heavy competition, and many shoe factories lost their jobs.

However, as time goes on, we can see the great opportunities brought by the "Suzhong Trade City" to the leather shoes industry in Jiangdu.

It turned out that before the trade market was built, many traders sold leather. In the middle, they had to peel off a layer of profits, and the prices of shoes and raw materials remained high.

After the construction of the commercial city, many tanning manufacturers took a fancy to this market and came to set up direct sales outlets, so that the prices of shoes and raw materials fell steadily.

Second, the Jiangdu shoemaking workers moved the production base to the commercial city. The "shop before the factory" reduced the intermediate links, and further reduced the production and marketing expenses.

In addition, the trade city is not only a trading market, but also an information center. The information from all sides is gathered here. The ever-changing shoe samples appear here, so that Jiangdu leather shoes businessmen can see clearly.

With the passage of time, the size of the shoes produced by Jiangdu shoemaker has grown larger, and has changed from the vast majority of private small workshops to the emergence of many shoemaking enterprises.

This is undoubtedly a great step forward.

In 2004, the Jiangdu leather shoes Association was established. In the face of the dilemma of leather shoes in Jiangdu, and the "outside people do not know Jiangdu has shoes", the Jiangdu leather shoes Association has made a lot of efforts.

First of all, since 2005, the Jiangdu leather shoes Association has led the leather shoes manufacturer to participate in the China International Footwear Industry Expo for four consecutive years. The purpose is to publicize the Jiangdu shoes for the world, and the most important thing is to let Jiangdu shoemaking enterprises open their eyes to the world.

Secondly, from 2006 to 2007, the association has been applying to the China Leather Association to build China's "East shoe capital".

In this effort, Jiangdu now has 800 to 900 manufacturers of shoes and 30 thousand and 500 people in shoe making.

"Now our shoe standard is in the middle class, there is hardly any place in the country without the shoes we produced in Jiangdu (except Guangzhou and Hainan)", director Wang Kailin of the Jiangdu leather industry association secretariat happily told reporters.