Rely On The Weather: Wuhan Clothing Wholesaler "Bitter" Again On The Forehead
In recent days, it is not heavy rain or high temperature. People who buy clothes in the streets are few, so that the clothing sales business in the off-season is even more slack. The sales of garments in many shops in Jiangcheng are reduced by half.
Sharp reduction in retail sales
Yesterday morning, I visited Wu.
Guang Shang
Circle, Jianghan Road pedestrian street, Kuma clothing city and many other shopping malls and clothing sales outlets.
Shopkeepers said that the rainfall in recent days had a great impact on the clothing sales business, and the traffic volume was reduced by nearly half.
Although yesterday cleared, at 11 a.m., the usual pedestrian street like Jianghan Road was relatively cold.
A salesperson at the front of a brand clothing shop shouted, but there were fewer than 5 customers in ten minutes.
According to the shopping guide, rain fell a few days ago, and sales in the store decreased by nearly 70%, usually selling at seven thousand or eight thousand yuan, which could only be sold for two thousand or three thousand yuan in those days.
Yesterday Suddenly hot, shopping people were also affected.
Tan Hua, the marketing department of the central department store, said that the first half year sales of the shopping mall had been growing at a two digit rate. After the arrival of the rainy season, sales volume did not increase or decrease, and there was a certain gap with the expectation.
Wholesaler
Mixed feelings
Affected by rainstorm, clothing wholesalers are happy and worried. Some of them have finished their summer clothing early, while others are caught in torrential rains.
According to Ms. Kuma clothing city wholesaler Ms. Su, as early as the first half of July, has completed the purchase of summer clothing, and now sells the tail goods of summer wear, so the rainstorm has little impact on her business.
She said that this period is a low season, will no longer fill in the new products, until next month when autumn comes on sale, then a large quantity of stock.
There are also a lot of businesses to fill the goods just in time to catch up with the storm.
Miss lee of the white horse mall is a dealer in a sports brand. The heavy rain has made her complain repeatedly. The shop is full of a bag of clothes.
"A few days ago, business was very good, many models were sold off, and when I finished the goods, it was just in time to catch up with the heavy rain for several days, and the goods were all backlog down."
Weather makes the off-season more light.
Clothing is in late July.
Sale
In the off-season, many brands have launched a larger discount.
Nevertheless, it is still unable to withstand the impact of heavy rain.
According to the owner of a brand sales shop in Kuma mall, clothes are on sale this season, but everyone's shopping enthusiasm is still not very high, and there is basically no business on rainy days.
Ms. Zhang told the author that this summer wear is much worse than before.
According to its analysis, it was late this summer and sold for about a month later than in previous years.
It has been raining for a few days recently, even though it has been raining for a while and sunny for the last two days. This weather has also affected customers' shopping and shopping.
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