XTEP - The Sales Growth Rate Also Outperforms The Big Market.

According to the first financial daily, Hongkong listed sporting goods company vice president of XTEP international, general manager of marketing department Ye Qi, on July, 22 to the first financial daily, said that although the company's advertising investment is not as good as branding, XTEP has overfulfilled its sales plan in the first half of the year. According to the annual orders, it is no problem to complete the 5 billion sales plan for the whole year.

Ye Qi said that he believed that in the next 3~5 years, the mainland's entire sports product market would grow by about 20%, while the group growth rate could outperform the big market.

He said that at present, the company signed a 5 year deep cooperation plan with the Premier League Bermingham team to expand its professional influence through sponsoring international teams.

At the same time, its fashion sports will not change.

Prior to this, Switzerland published research report, said XTEP's advertising and promotion budget this year is only 500 million yuan, compared to Anta, Lining and NIKE budget involving more than 1 billion yuan is not the same, so the XTEP rating to neutral.