To Create Baofeng Shoe Industry With "Dragging The World" By Innovation

Chen Qingwei, an entrepreneur, did not think that he had ties with slippers in his life, but he also made a career.

Go astray and accomplish great cause

When talking about the reasons for the ties with the slippers, Chen Qingwei used the words "go astray".

Chen Qingwei's first job was in the Sales Department of the leather goods factory in Quanzhou.

It was such a job that made Chen Qingwei enter the shoemaking industry.

In the late 80s and early 90s of last century, state owned enterprises began to pform. Chen Qingwei's Quanzhou leather products factory also began to rectify and reform, and Chen Qingwei has since taken the initiative.

"At that time, it still takes a lot of courage to work in a private enterprise, because the system is not stable yet, but I feel that opportunities and crises coexist, so I made this decision resolutely."

Chen Qingwei recalls.

In 1994, Chen Qingwei formally joined the Baofeng enterprise. At that time, Baofeng has just created 5 years.

It was in such a coincidence that Chen Qingwei began to interact with slippers all the year round.

In the conversation with reporters, Chen Qingwei prefers to call this turning point the first venture in his life, because the Baofeng enterprise at that time was not large in scale, but a small private enterprise with more than 200 employees and an annual output value of only 8 million yuan, and the potential and bright market prospect of this start-up company made him feel the future of Baofeng.

Soon, under the insistence of Chen Qingwei and many shareholders, Baofeng shoe industry started a reorganization plan to fight the domestic market with a new look. This reorganization revitalize the resources of enterprises, and the annual output value doubled in the next two years, reaching 20 million yuan.

Since then, Baofeng has opened a brilliant page in its development process.

"Slipper king" is constantly innovating.

Today, Hongkong Baofeng new international led by Chen Qingwei is already at the forefront of the development of the slippers industry.

In 2005, we approved the establishment of the only provincial research center for dragging and sandals in China and the industry standard of China's EVA dragging sandals, which was drafted by Baofeng in 2008, and approved by the national development and Reform Commission.

Now, the "slipper king" also has a new identity -- "Shanghai World Expo licensed manufacturer and franchised retailer in 2010".

The success of Baofeng is closely related to Chen Qingwei. He always insists that "innovation is the foundation for the survival of contemporary enterprises" in the development of Baofeng.

Chen Qingwei has always stressed: "the concept of innovation is the core of many innovative ideas; only by achieving innovative ideas can we break down all obstacles to development and make our business bigger and bigger!" precisely because he has always insisted on innovation, so that today's Baofeng builds the grand achievement of the "third pole of the footwear industry".

During the years of Baofeng, Chen Qingwei always adheres to "concept innovation".

In the formulation of strategy, he still adheres to the concept of "innovation". It is the bold attempt to adapt to the competition rules of overseas countries. The company has a steady stream of orders, and eventually won the favor of the top international buyers such as WAL-MART, so that Baofeng has entered a stage of rapid development. It is precisely when the external environment deteriorates, it takes timely competitive strategy to win the battle against the domestic market and Baofeng slippers win China.

Speaking of the future, Chen Qingwei confidently said, "in recent years, the company will vigorously promote China's market investment and promote the development of the domestic market in all directions, and strive to achieve the goal of building China's first slippers brand within 3 years."