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The First Partnership Between The Government And The Xiamen: Building New Emerging Industries

2010/7/29 11:11:00 85

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In July 28, 2010, the Xiamen municipal government and the relevant authority in charge of UNCTAD strongly sponsored the development of the B2C industry in Xiamen, that is, the development of the online retail industry, and joined the Xiamen B2C Association and Xiamen excellent enterprises. They launched the "Xiamen B2C excellent growth enterprise recognition" and the Xiamen first Internet merchants alliance marketing campaign.

At the awards ceremony and press conference, Xiong Yanliang, director general of TDC and President of B2C Xu Songmao of Xiamen, delivered a speech calling on Xiamen B2C enterprises to strengthen linkage and win-win cooperation and build Xiamen into a national B2C key city.

Online retail industry

It is a new industry in Xiamen, but it develops very fast and is full of vigor and vitality.

In 2009 alone, the B2C retail sales in Xiamen increased by nearly 20 times as much as in previous years. The retail sales of many enterprises are growing at a speed of several times a year.

In 2009, the total retail sales in Xiamen reached 200 million, reaching 300 million in the first half of 2010.

With Xiamen

B2C

With the flourishing development of the industry, many famous B2C brand enterprises, such as shoes and storehouses, have emerged.

These enterprises are not only outstanding achievements, but also eager to promote the development of the whole industry. They are examples of Xiamen online retailers.

While the seven wolves, the Shang tea industry and other enterprises, while developing their own B2C business, they also grope out the methods suitable for the traditional industries to expand the new channels of B2C, which is of guiding significance for the development of B2C in other traditional industries.

In the speech, Xiong Yan Liang, the city's TDC, said: "vigorously promoting and commending these excellent enterprises is of great significance for promoting the brand development of B2C industry in Xiamen and the development of integrity in the future."

Therefore, in recognition of these outstanding enterprises,

Xiamen

The contribution of B2C business, Xiamen TDC and Xiamen B2C Association jointly selected Xiamen B2C excellent enterprise and growth enterprise.

Xiamen Wanxiang, famous shoe store, Lenovo Mobile communication, seven wolves, sitika, Lang Yi clothing, spring biotechnology, Saneil commerce, overseas Chinese electronics and other 9 enterprises have won the title of excellent enterprise; Shang tea industry, shoe cleaning, flex, Bei Ting, Malata, Tianyu commerce, Donglin electronics, drunk products spring and autumn 8 enterprises have won the title of growth enterprise.

It is understood that in March of this year, B2C enterprises in Xiamen had spontaneously set up the first B2C Association in the country, marking the forefront and unity of the B2C industry in Xiamen.

In the future, Xiamen TDC will actively guide the work of Xiamen B2C Association, and gradually increase support for Xiamen's B2C industry, and strive to develop Xiamen's B2C industry into one of Xiamen's dominant industries.

Joint marketing to create B2C city card in Xiamen

After the awarding ceremony, the first Xiamen B2C joint promotion campaign was officially announced.

This joint promotion is a large-scale overall marketing activity supported by the Xiamen Trade Development Council. It takes "free double fly Xiamen Tour" and "buy one hundred to send three hundred" as the form of activity.

Lucky consumers will have the opportunity to visit Xiamen attractions and scenic spots and historical sites, fully appreciate the scenery of the island, visit the B2C Brand Company in Xiamen, and further understand the operation of B2C enterprises in Xiamen.

"Xiamen TDC attaches great importance to the development of B2C industry in our city, and regards B2C e-commerce as the most important means to promote consumption and circulation of goods. It is supported and promoted by government promotion, and more institutions are encouraged to participate in the B2C business operation mode, making the B2C industry a new bright spot in Xiamen's economic growth," said the director of the TDC.

The joint marketing campaign is a useful attempt for Xiamen TDC to support Xiamen B2C industry, and fully explore how Xiamen B2C enterprises can effectively tie up marketing.

Xiamen TDC not only provides many selfless help to enterprises through the association, but also gives 70% support to the publicity and promotion funds.

Xu Songmao, President of the Xiamen B2C Association, said: "this B2C joint promotion campaign is a great opportunity for the national network consumers to feel the elegant demeanor of Xiamen district. It is the first stage for Xiamen B2C enterprises to showcase their image collectively across the country.

Cooperation is the key to the development of B2C. Most B2C enterprises in Xiamen are still in the initial stage of development, and jointly cultivate the B2C market and expand the market, so that enterprises can have greater development space and value.

We are very pleased to see that all the member enterprises of the association are also open to cooperation and continue to engage in communication. They will jointly promote the overall upgrading of Xiamen's B2C industry, achieve win-win cooperation and build Xiamen's B2C industry into a city card.