Ji'Nan Fashion Mall, Season Change, Anti Season Promotion

In recent days, the temperature in Ji'nan has always been high. However, the summer seems to have come to a full stop in the big shopping malls. At the end of July, along with the launch of promotional activities such as Ginza, Guizhou and Eurasia Grand Park, Zhenhua shopping malls, discounts, buy gifts and cash back, the one-month end of the season's liquidation is on schedule.

Eurasian Grand View Garden 296 yuan gold to help the end of the season clearance

In the jewelry area at the first floor of the Eurasian Grand View Garden, the poster with "gold 296 yuan / gram" is particularly eye-catching. The slogan of the lowest price in Ji'nan is attracting many consumers to come to the consultation. Miss sun, who is picking gold ornaments, told reporters: "the gold here is really cheap. I have transferred several gold shops and shopping malls. The price of a thousand gold is more than 310 yuan per gram. Here is 296 yuan a gram, and the baby has chosen 5 grams or more small gold Buddha, which can save more than 100, and then go upstairs to see the summer clothes that are cleared."

"In order to cope with the end of this year's season, the mall launched a special jewelry store, sent a special person to Shenzhen to pick up a batch of gold ornaments, and saved the intermediary costs of the agents. All of them gave profits to consumers. The price of 296 yuan per gram was worth the lowest price in Ji'nan. In addition, from mid July, we launched a big clearance campaign in our shopping mall. For consumers, the demand for summer wear is still very strong. As soon as the activity comes out, it attracts a large number of consumers. The end of season clearing and jewelry special field cooperate with each other to improve each other, forming a very good economic and social benefits. Jing Wong, manager of marketing department of Eurasian Grand View Park, told reporters.

Ginza mall brand discount, buy gifts combination

In the underground shopping plaza of Ginza, the reporters found that there were all kinds of eye-catching discount cards everywhere. Brand ladies' clothes 30 percent off and 20 percent off were just starting prices. Almost all footwear products had offered 3-5 discount, such as ONLY, VEROMODA and other fashion brands. They also launched half off special games.

"Now the end of the season clearance is actually the season discount, the so-called old money has just been listed for one or two months, and the intensity of sales has also increased year by year. The form of promotion has changed from a single discount to a discount and buy gift. This year's clearance is basically the general mobilization. MAXMARA, CUCCI, 1881, Connally and other international famous brands have launched 40 percent off activities. The sports brands which were seldom discounted before, such as Nike and Adidas, also launched their own special price so as to get a share from the end of the season. Speaking of the end of this year's sales promotion, Ginza mall staff told reporters.

Zhenhua people's Mall is changing season and anti season.

Reporters in Zhenhua people's market found that "end of season clearing, three fold", "anti season promotions" and other preferential activities in full swing, shopping customers also increased significantly. Summer wear, sandals, jewellery, home furnishing, down garments and so on are all joined in the discount army. Discount sale billboards can be seen everywhere.

Ms. Li, a member of the public who came to buy seasonal discount clothing, said that a piece of clothing is still hundreds of pieces. It is the best time to wash clothes when the season breaks. On the one hand, summer clothing sales are booming, while the other is the down season sale of down garments. July and August is the peak season for anti seasonal merchandise sales promotion, and every big down clothing brand is involved in it. Low price has fully mobilized the enthusiasm of consumers. Some consumers feel that this time to buy winter winter clothing prices affordable, specifically for children in advance of winter heating supplies. Ms. Wang, who came to pick up down coats, told reporters that "children are far away from home after going to school, so that they can buy their clothes in advance so that they can rest assured."