PEAK Is Actively Signing NBA Players To Build Its Brand Value.

　　 PEAK sports (1968) has been actively signing a contract with NBA players in recent years to build its brand value. On Wednesday, it invited its 5 NBA spokesmen to hold the opening ceremony of China bank in Beijing to display new sneakers. The 5 players will visit 18 cities in the mainland in the next 1 months to publicize the group brand. Xu Zhihua, chief executive officer of PEAK, pointed out that Chinese people love to watch basketball, especially NBA. At the same time, the US has 3.6 pairs of sneakers per capita, but China has less than one person per capita, so the growth potential is enormous.

Xu Zhihua stressed that signing NBA spokesperson is to attract people to buy it by raising brand level. brand In fact, the sales of group leisure products are more than that of basketball products.

　　 material NIKE Refuse to compete with the market at low prices

Market rumors that Nike (NIKE) will launch low-priced sneakers to attack the two or three tier cities in the mainland. Xu Zhihua believes that if Nike changes its brand positioning, it will do more harm than good. It is unlikely that it will do so. Instead, it may launch individual styles. He also stressed that Nike had lowered prices last year, but did not affect PEAK's sales.

Present Peak The P / E ratio is about 12 times. Xu Zhihua thinks this is not the same as growth. The actual p / E ratio should be 17 times to 18 times, or even 20 times.

At present, the proportion of group cities is 5%. He called the group's growth rate faster than the market average of 15% to 20% per year.