"AOKANG" And "Thin" Are Hopeful For Marriage.

　　 After a week's trip to Taiwan, Wang Zhentao, chairman of AOKANG group, returned to Wenzhou yesterday. Less than a month after signing the "cross-strait economic cooperation framework agreement" (ECFA) on the two sides, the leader of the Chinese leather footwear industry led the company executives and regional leaders in various parts of the country to inspect Taiwan. The test tour, which is becoming more and more close in cross-strait exchanges, is regarded as a historic product in the field of AOKANG and even shoe leather.

ECFA spawned "thinking week" Taiwan trip

In June 29th, the Taiwan Straits Exchange Foundation and the mainland China Association for relations across the Straits held the fifth meeting in Chongqing, and the representatives of the two sides signed ECFA.

Before that, AOKANG Group annual "thinking week" is being vigorously raised. "Thinking week" is one of the corporate culture of AOKANG. In July each year, the regional leaders scattered around the country will meet and talk with each other. In Wang Zhentao's words, if everyone had an apple in their hands and exchanged with each other, everyone would still have one. Apple "But if these regional managers have a sales idea in each person's mind, they will be able to share a number of ideas when they collide with each other." This is Wang Zhentao's original intention of adhering to the "thinking week" for more than 10 years. The fact also proves that after July every year, the sales performance of leather shoes will increase by several percentage points.

This year's "thinking week" coincides with the background of ECFA, so the location is chosen in Taiwan. Wang Zhentao hopes to take the opportunity to understand the Taiwan market and find partners.

　　 To carry a bag of gold home

In just a few days in Taiwan, Wang Zhentao was in frequent contact with the heads of five or six Leather Shoes Companies in Taiwan. Despite the fact that the total output of shoes and sales of these companies is not as good as that of AOKANG, Wang Zhentao still takes an attitude of modesty to learn from his colleagues in Taiwan. "The Taiwan market is much earlier and more mature than ours, and it has a clear positioning and a lot to learn. We should not be complacent." After inspecting a company back to the guesthouse, Wang Zhentao laughed and said he had picked up a piece of "gold" and walked down like this. He was going home with a bag of gold.

At the end of a "thinking week" speech, the large table of the restaurant was filled with dishes, but because there was no round glass turntable, everyone could only stand up and pick up the dishes. Wang Zhentao lost no time to say to his employees: "our product is like this big table dish. How can we make customers eat convenient and satisfied?" the reason is very simple. We need a circular turntable.

Wang Zhentao believes that the end sales of Taiwan shoe enterprises are always creative, and the "circular turntable" has changed rapidly. For example, they have recently been promoting father's Day (annual August 8th is father's day in Taiwan), and their creativity is worth learning from AOKANG and many Wenzhou shoe companies.

　　 " AOKANG "And" Thin "Hopefully marriage."

"Thin leather shoes" is the top brand of Taiwan footwear industry. Luo Rongyue, general manager of the company, admitted that he liked the mainland market. He went to Nanjing to attend the exhibition in 2009 and was going to open a store in the mainland, but he is still waiting for the right partner.

In the face of Wang Zhentao's visit, Luo Rongyue made full preparations to introduce the history of "thin leather shoes" for nearly 50 years in person. Wang Zhentao spent a day visiting the leather shoes company, and his mind is brewing a pattern of cooperation.

Wang Zhentao told Luo Rongyue that the mainland market has great potential and the business exchanges between the two sides are becoming more frequent.

The next morning, Luo Rongyue sent people to the hotel where Wang Zhentao stayed, asking Wang Zhentao about the impression of "thin leather shoes" and the possibility of cooperation between them.

Speaking of this matter, Wang Zhentao laughed hearty: "our cooperation with" thin "is very likely, but we must give full consideration to regional cultural differences and choose the most suitable way of cooperation. I sincerely invite them to visit AOKANG in Wenzhou.

In his spare time, Wang Zhentao also visited several business circles in Taiwan, initially sketching a blueprint: cooperate with "thin leather shoes", set up R & D centers in Taiwan this year, and may open AOKANG brand stores in Taipei at the end of the year.

　　 Is it a preemptive machine or an adventure?

As a successful businessman, Wang Zhentao believed in the initiative. He said he had to think before others did not think of it, and had become stronger when others thought of it.

"Although ECFA does not involve specific cooperation rules, I believe that closer ties between the two sides of the Strait are the general trend." Wang Zhentao is waiting for a chance to drink the soup, but for the strange market in Taiwan, some people in the industry call it an adventure trip.

"Before I opened the AOKANG international brand store in the United States, it was really an adventurous attempt, too hasty." Wang Zhentao said frankly, but Taiwan is not the same. Cross-strait exchanges are becoming more frequent and deeper. Many Taiwanese live and trade in the mainland. They have a certain understanding of AOKANG. They meet several guides in Taiwan, and they all know AOKANG. In addition, the style of AOKANG's fashion and leisure is also in line with the trend of Taiwan. Although Taiwan has a population of only 23 million, its spending power can not be underestimated. "The most important thing is that we are all yellow skinned and black eyed descendants of the same language.

　　 The bridgehead to enter the international market

Of course, AOKANG will enter the Taiwan market, and will face many problems, such as pricing, style, brand acceptance, etc., Wang Zhentao said these should suit local conditions and make a series of adjustments. In three years, Austrian Kang has a place in the footwear market of Taiwan.

In fact, Wang Zhentao's vision is not only on the market level. He thinks Taiwan has the advantage of talents and so on, and is the "bridgehead" to enter the international market. He jokes that he hopes to travel in his spare time to see "made in China" and "Wenzhou brand" in airport stores of any country.

Li Yuzhong, vice-chairman of the China Leather Association who went to Taiwan for inspection, said that at present, most shoe manufacturers in the mainland export leather shoes, which belong to the production oriented trade.

AOKANG's move is a sales trade attempt. It not only produces leather shoes, exports leather shoes, but also sets up brand stores at the terminal. This is very helpful to self brand. In Li Yuzhong's view, AOKANG's trip to Taiwan and the possibility of setting up a brand store and R & D center in the future will be a useful test to meet the trend of both sides of the Taiwan Strait and the development prospect of the industry under the background of ECFA.