What Is The Most Important Thing For Enterprises To Rise?

Costs rise and change, but we enterprise The access members did not follow. market Changes and changes in time, the market is a changing market. Some experiences and habits formed in the previous coarsening era can not overcome the market gap, competition gap and management gap brought by market changes. The author has been fortunate to catch up with the regularized management that a group of companies has spent a lot of money on in the past few months. This has given us a chance to speed up the market in a market.

In the face of danger and danger, what is the most missing in the market in the face of rising cost? That is to overcome the crisis of change. The biggest common failing of channel members can not catch up with the speed of change. In the face of competition, no matter who it is, our common enemy is market change, and first of all, it is not your peers.

We must get rid of the rough and get the best and compare with the "time". How can we compare with the competitors? We must seize the tail of market changes before we compare with the competitors. We must seize the tail of market changes before we can manage them.

When I was planning a province's business on a business trip a month ago, I deeply realized that the performance, quality and market means of competitors are not much different from ours. Why is it so difficult for our brands to be promoted? The reason is simple: competitors are working hard to study the changes in the market, and are working hard to eliminate the gap brought by market changes.

So how can we get close to market changes?

This era, when made in mainland China The labor When the cost advantage is gradually losing its former glory, I think the tactics of sea going in the domestic market still need to be put on the stage. This sea of people should be a corps type sales team, a disciplined, objective and learning team, who knows how to allocate time reasonably.

I am on a business trip to a province, the agency management is a typical "male boss + propriety" management mode, and then is the "friends and family group", and then the localization recruitment of relatively cheap staff, the agency's entire team is quite a few, there are 10, according to Chinese Confucianism theory, filial piety loyalty, honor and shame, family management is consistent with China's national conditions, before I went to this market, the agency has created a good market base, "male boss and propriety" hard working, and to bear hardships and stand hard work as the team's highest standard of management, but also established a good reputation of integrity personality. On the surface, it is very good. In essence, the market economy emphasizes fine management, and management should follow up the market changes. This small-scale family roughening management is not able to accomplish this mission. The goal is very unclear. Terminal problems are already burning.

In recent years, many small and medium-sized enterprises have been very sad. If they join the business in the market competition, they will not make money. Word of mouth will become "heart sadness". Inevitably, problems will spawn a channel crisis. Why is it that, as mentioned above, some unfavorable factors of the industry environment have increased the threshold for some enterprises to enter the market. If the changes in the cost increase will not keep pace with the market changes, how can they not get hurt? Of course, the injured enterprises can not keep pace with the times.

To change this crisis, we must establish a sales management team who knows how to value time.

Since the beginning of August, I spent more than 20 days with the provincial government to reform the team building and carried out the following stages: 1, transitional stage; 2, standardized management lead-in stage; 3, upgrading the optimization stage.

At the transitional stage, each job has its own subject and object, and has the standard of doing the right thing and doing good. Before, the agency's responsibilities are different. Therefore, I first made a definition of post in the aspects of marketing, logistics, agency finance and so on, and established the process and standardization standard. Logistics has introduced the computer logistics management software, moves the pure manual inventory management to the computer software management, continuously tracks the terminal sales progress through the process of computer management software, the agency has stepped up this year, recruited the market management personnel, and regularly sent the market personnel to regularly lay down points, so as to improve the rectification ability of the market terminal.

Today, it has entered the September. In September 2nd, I made a telephone call with the provincial generation boss. From the content of communication, although the market is still very tense, this is a good thing, because our generation has been butt up with the market changes. This is progress. The market needs this progress. In the depressed environment of cost rising, we should not study the market information and market changes, we will not lose the original market base, and our brand value added will increase because of the rising cost.