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Heroic Beauty: Enhance Brand With Strength

2010/7/28 15:53:00 73

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　　 North and south across the Yangtze River and Huaihe River in Anhui, Anhui is a large agricultural province, light industry province, is also a large underwear consumption province, the population of the 90 million provinces, the consumer's understanding of underwear, consumption concept and consumption habits are very immature. The folk customs and living habits of Southern Anhui and Northern Anhui are very different. A consumer psychology of Anhui people has the mentality of blind obedience. Anhui underwear "Shang Chao" is the mainstream brand. The underwear area of the large shopping mall is shrinking, and the underwear area of the supermarket is expanding. The level of consumption in Anhui is not high. Under the situation of attack from the back, there are Xuzhou, Wuhan, Nanjing, Yiwu and Zhengzhou. This also restricts the development of underwear.

However, in July 2010 Hong Kong Yingzi Beauty International Co., Ltd. Anhui branch opened curtain at the opening of gongs and drums and laughter and applause in the flagship store of Hefei green square. All this is the result of the birth of the alliance between yingzi beauty and Anhui Qin Yun company, so that all partners have to believe in the magic power of strengthening the brand and conquering the market with strength.

The former Anhui Lingyun lingerie firm is a circulation oriented underwear enterprise. Although it has made outstanding achievements, it has also hidden some hidden dangers: mainly in the lack of brand influence, lack of marketing investment and management with brand as the core, and all the development of the couple shops, combination stores and retail investors, not establishing the deep connection between brand culture and idea and consumers, the lack of pulling force on the terminal by the brand, the low quality of the outlets, not only upgrading the quality, but also failing to achieve a breakthrough in quantity. Chain store Quality and market share are imperative.

In the underwear industry from the bud to the big bang today, in just a few years, there are many brands on the market. It is called the "more and more enchanting eyes." Consumers can not choose, the terminal business also has a headache, the operating cost is rising year by year, and the competition is fierce. Where is the profit growth point of the new store?

Qin Yun found that: fashion Industry, brand underwear terminal strength determines whether it can seize the commanding heights of the terminal market. To solve the two problems of business philosophy and market input, the beauty brand has an irresistible market effect and brand influence in the underwear market.

In terms of corporate culture and brand, yingzi beauty company is the first brand underwear chain company with the concept of "love" spread in the country. It is committed to "caring for women's beautiful health and spreading the world" as a mission. Combined with the strong advantage of its own brand, with the "conscientious, responsible, faithful, pragmatic and efficient" style, the core values of "integrity, integrity, customer first, win win reciprocity, teamwork, gratitude, detail and perfection" have won the high praise and trust of customers and consumers. In 2008, "heroic beauty" was awarded the "best selling brand in China's underwear industry" jointly launched by China Quality Information Association and CCTV.

By the end of the year, "heroic beauty" and "Ai Lifen" both won the second China's ten landmark brands, the 2008 China Women's clothing market reputation and quality satisfaction first brand sponsored by the China brand association and the China Enterprise Competitiveness Promotion Association, and the ten most preferred brands of China's apparel industry. After thorough investigation, Qin Yun company decided to cooperate with yingzi beauty and set up Hongkong yingzi Beauty International Co., Ltd. Anhui branch in Hefei to realize the brilliance of Hui merchants.