Little Melon Seeds Make Billionaires

In the field of Minqin County, Gansu province.

There is something peculiar.

This legend begins 20 years ago.

Taiwan at that time.

Many people like to eat black melon seeds. However, because of less and less land planted in Taiwan, black melon seeds can hardly be planted.

In fact, it was rare and precious. Black melon seeds became a senior gift to relatives and friends at that time in Taiwan.

A bag of black melon seeds into Taiwan has more than 20 thousand tons. At that time, Taiwan had 20 million people, and the average annual consumption of black melon seeds was 1000 grams per person. This group of accidental figures has made huge opportunities for Lin Ken, who is doing the roasting business.

He believes that as long as he can find a good source of goods, he must have money to make money.

After many inquiries, Lin learned that Gansu, the mainland of China, is rich in black melon seeds, which is not only of good quality but also of low price.

Discover a golden mountain

"Comparing the black melon seeds of Taiwan with the mainland, there is a difference of 60 yuan per ton."

Lin reclamation is like finding a Jinshan.

He decided to go to Gansu to buy melon seeds anyway.

He did not have much savings to make a small business. In order to solve the financial problems, Lin began to look for shareholders everywhere. However, because the trade between the two sides of the Straits was just opened, many people were waiting for it and refused to contribute.

Under all yuan yuan, Lin reclamation wants to use the house and vehicle as collateral for bank loans, which caused a great stir at home.

"When people start their business.

There was a sense of foolishness that no one could pull away.

Lin Ken recalls.

He is like eating a heavy iron.

You must fight for it.

Finally, the second best sister, who had the best relationship with him, listened to the reasonable market analysis of Lin Ken, and gave him all the 150 thousand dollars he had saved for years.

In August 1988, Lin reclamation embarked on his adventures.

Joy in heart.

After LAN San in Gansu, Lin said that the black melon seeds produced in Minqin County on the outskirts of the city are the best in the area.

So, he went straight to Minqin on a continuous basis.

When I first arrived in Minqin, Linken saw a woman drying the melon seeds. The Taiwan businessman who had gone to buy melon seeds suddenly stunned: black and white, the standard phoenix eye melon seeds, and after being opened, the melon kernel was confusing and full.

Minqin County in Gansu province is located on the edge of the desert, with long sunshine time and large temperature difference. Under such unique natural conditions, black melon seeds grow large, thin, flat, thick, black and shiny, and such high-quality melon seeds make the heart of Lin Ken blossom. What fatigue and acclimatization are left behind him?

For a whole month, he bought and dried, screened, tested pounds, and even padded sacks.

The 10 item in December 1988 is a memorable day for Lin Chang.

On this day, he shipped 300 tons of black melon seeds from Minqin County to Taiwan. It was just the opening of Taiwan agricultural and sideline products ordering conference. Lin Ken and his Lanzhou black melon seed just appeared. The full appearance and sweet taste of the plant caused a sensation.

The first container was suddenly emptied.

"We sold double the price at that time.

I'll sell it to you if you look at your eyes. You don't have enough money for your eyes. I'm too lazy to sell it to you. "

Lin Ken now talks about the scene of the year and is still very comfortable.

Lin Ken became a celebrity in Taiwan's industrial and commercial circles.

His melon seeds were known as "real Lins' goods," later.

The name of the melon seeds sold by him is named "Zheng Lin melon seeds".

A pot of melon seeds are poured out.

Lin Ken not only paid off his second sister's 150 thousand dollars, but also took back the house and car he had mortgaged, and attracted many shareholders. After a few years, he found that he had come to Gansu again. This time, he left the right side of the field and rented 3000 mu of land to plant black melon seeds and beautiful sunflower seeds. On the other hand, he shipped specialized machinery from Taiwan to processing local forest seeds.

Lin reclamation should produce its own products, sell locally, and gradually occupy the mainland market.

In 1996, along with the roar of machines, "Zheng Lin melon seeds" was officially produced in Lanzhou.

Looking at his machine running continuously, Linken seems to see that money is rolling in.

However, when Linken knew the future, an unexpected problem appeared.

It is a very simple matter to have fried raw melon seeds only by doing the trade of raw melon seeds and not using the machine to stir fried melon seeds. As long as it is operated according to the instructions of the Taiwan machine, however, he does not know that the elevation of Taiwan and Lanzhou is different. It is completely baked in accordance with the method of Taiwan.

On the first day, fried melon seeds were completely fried. He adjusted the temperature of the frying stove and the time of frying and stir frying with the feeling.

But the melon seeds are still pasting.

Look at a pot of melon seeds are poured out. One pot is two thousand or three thousand yuan, Lin Ken is very distressed.

Melon seeds and ladies' tights

No bow at all.

Adjust the furnace temperature, change equipment, work hard, do not know how many people, do not know how many pot of melon seeds, do not know how many of the melon seeds.

Excellent quality, exquisite packaging, plus authentic Taiwan tastes, looking at a bag of bags of melon seeds running out of the factory, no matter how beautiful the heart of Lin can be! However, when he starts to make a fortune again.

A bigger question appeared.

The listed melon seeds are scarce and can not be overloaded.

But once the oven is running, the factory can hardly stop to face the melon seeds that are constantly fried.

Lin Ken is burning with anxiety.

After gradually calming down, Lin Chang found the reason why the melon seeds were unsalable. The "Zheng Lin" brand had no reputation in the locals, plus the price was high, and a bag was worth several days more than the local melon with the same weight. Therefore, many shopping malls didn't mean to purchase.

What should I do? Lin has come up with a way that many people find incredible, and a pair of Taiwan ladies' tights in each box of "Zheng Lin" melon seeds.

"At that time, I thought the shop assistants were all women and would like my pantyhose. At that time, the mainland could not buy good tights, she would want these pantyhose, and asked her store manager to enter our products."

With this small strategy, Lin reclamation broke through the shopping mall, and then pursued the free tasting activities in the shopping mall.

At present, the products of "Zheng Lin melon seeds" have developed to more than 20 seeds, and their products are sold to many countries such as Europe, America and so on. The annual sales volume exceeds 400 million RMB yuan.

Lin Ken has also been from a small businessman in Taiwan to a chairman of a dog enterprise with assets of over 100 million.