In The Two Quarter, Domestic Online Shopping Scale Reached 111 Billion 200 Million Yuan.

Recently, AI consulting and monitoring data showed that the second quarter of this year

However, compared with the year-on-year increase of 114.8% in the first quarter of this year, the growth rate of domestic online shopping market has slowed down compared with the same period last year.

The survey found that over 90% of online shopping pactions in China happen on platform shopping websites.

At present, the domestic

Supplement:

Three networks convergence, namely, telecommunication networks, computer networks and CATV networks, can provide comprehensive multimedia services including voice, data and images through technological pformation.

The cooperation between Taobao and China digital media has enabled Taobao to penetrate into the TV screen with the terminal of Hua number, and China has found the export of video resources through Taobao.

Taobao and China will fully open up internet and TV terminals, and e-commerce has become a cross network application with substantive content after the pilot of triple play.

Customers can enjoy the fun of Taobao while they are staying indoors.

Taobao is different from the traditional live TV shopping mode, using digital interactive interface to complete the operation of TV shopping.

Taobao launched the TV shopping service for interactive TV in the whole country, making the online shopping fully enter the digital TV service.

"Hua Taobao" is an important exploration made by the "three media convergence" on the basis of the resources of "Hua number media" and Taobao.

This undoubtedly provides a new business channel for many shops such as clothing, accessories and household goods of Taobao.

Turn on the TV and STB power and enter the home page of China, choose the "Taobao" option with the remote control, that is, entering the TV Taobao mall, Heng Yuan Xiang and other brands become the first batch of TV products.

Choose the product you want, click on the purchase, automatically generate the delivery address on the screen, that is the address of your home, you can cash on delivery.

If you need to modify the receipt address, you only need to enter your mobile phone number.

And where are these purchased products? Hua Hua Taobao is different from the traditional mode of bombing and relatively simple TV shopping. The merchandise in the TV mall is all from Taobao.

"We require 5 sellers above the store and the store, the product must be genuine."

Taobao relevant person in charge told reporters.

The first batch of more than 3000 pieces of popular products from Taobao over 100 high-quality businesses, including clothing, accessories, household goods, and so on, are the 12 major categories.

But now there are not many commodities, for example, there are only two headbands, and the remote control can only choose from top to bottom, and can not complete the input search.

According to the staff, the seller who enters the platform does not need to pay the cost to Taobao. Taobao will receive a certain commission based on the actual sales, which is about 5%, which is basically the same as the current Taobao mall charging mode.

In addition, consumers need to notice that only the interactive set top box can realize the function of TV shopping.