Put The Convenience Store In The Machine.

Just add a cable, one automatic.

This is a competition driven.

Guan Jian Wen, who has worked in the hotel industry for nearly 26 years, is the founder of the new western hotel supplies company, which has produced the first vertical toothpaste hose in the country.

In 2005, his company occupied nearly 90% of the Peking Hotel supplies market.

While others are still optimistic about the prospects of the company, Guan Jianwen began to worry about the future, because the six pieces of toothpaste, toothbrushes, soap and other "small pieces" which were officially listed as the basic hotel supplies in 1990s are increasing with the increasing number of manufacturers and the sound of waste and pollution caused by disposable products. "This industry has come to an end."

In the view of Guan Jian Wen, it is only necessary to change careers to survive.

But he has always been familiar with the hospitality industry, and knows nothing about what he can do besides selling disposable goods.

But he observed that compared to the hotels in Beijing in 2000, the attendants were more busy than ever in the past. As the Beijing municipal government issued a notice to cancel the disposable products, many hotels began not to provide the distribution equipment, which directly led to a phenomenon that the service staff kept washing toiletries for the tenants.

"Can we replace employees in an automated way?" this started the idea of selling a vending machine by Guan Jian Wen. Some friends reminded him that in places like foreign hotels, there were "vending machines" in the early years, and the items were placed in the machine for passengers to freely choose, but such a concept was not popular in the mainland.

Guan Jian Wen and his friends raised money to run a factory in Hunan specializing in vending machines, and found that the price of the manufacturers exceeded the budget, but the biggest problem is not here.

As most of the vending machines on the market take the form of paper money collection, the system must be updated regularly according to the coins version, and the cost is very large.

In addition, the ability to recognize counterfeit money is also a hard sell to vending machines.

The lack of familiarity with technology has left Guan Jian Wen hesitant for 3 years. By the year 2008, vending machines began to become widespread. If they did not quickly plan their plans, they might lose the opportunity to occupy the market.

At that time, it was not difficult to find someone who could make machines. After spending several months in organizing the team, Jian began to invest in the development of vending machines. The number of goods distribution channels exceeded 100, and the way of payment was changed to the payment method of card recognition.

By the beginning of 2009, the former chief technology officer of NetEase joined the company to develop the information network for the machine, and worked with more network channels. Besides selling products, the machine has more informational functions, such as mobile phone recharge, air ticket sales, discount printing, etc.

Through network devices connected to terminals, consumers can buy goods through touch screens and brush them with cards. After 20 seconds, goods are slipped out of the delivery channel.

The first model machine was placed in the eighteenth hotel supplies exhibition, named "24 hour convenience supermarket".

For Guan Jian Wen, this is a good opportunity to test the market.

The hotel industry's interest in the performance of the machine was a source of excitement for Guan Jian Wen and his team. The company decided to formally start mass production and simplify the payment process through cooperation with UnionPay.

Everything is going smoothly until the actual sales link.

"Many hotels are not very well received, especially in southern hotels, which are significantly lower than those in the north," he said.

Guan Jian Wen hopes that the machine can be sold to places like hotels. Besides providing convenient merchandise self-service, it can also make hotel guests enjoy map inquiries, air tickets booking and other services through access to the "travelers convenience store" company network.

The way of cooperation between the two sides is to spend 250 thousand buyout machines or commission the Commission on a regular basis. Besides, the hotel only needs to provide a network cable and a location for machines.

But this attraction is not enough.

Most hotels have various convenience supermarkets inside and outside. Mobile phone recharge and airline ticket purchase can also be done through various intermediaries. More functions may only be needed for guests to move their fingers on the Internet.

That is to say, there is no innovation in function, but the collection of the original services of the hotel.

Similar to the "24 hour convenience supermarket" landing terminals, such as money and fast money, when they enter the hotel or subway, they need to pay.

In this regard, Guan Jian Wen only hoped that some personalized services could make the hotel look better. He set the "24 hour convenience supermarket" machine into a supermarket that could display different products according to the hotel guests' preferences, and how to place anything. How could they be set up by the hotel itself, "it is very possible to sell the hotel restaurant's own food, or play the advertisement of the hotel on the machine screen, and also help the hotel to process the automatic check in."

Guan Jianwen calls this pattern the sales model of WAL-MART + Alibaba, which sells everything in the machine and what goods are missing. It can be seen directly through the background. If the hotel is willing, the company will provide a detailed list of merchandise sales to help the former choose products.

This idea still attracts sporadic customers.

A hotel management company in Switzerland, "Tan Mei Ge", contacted Guan Jianwen voluntarily, hoping to try this machine. The former is a company dedicated to investing in The Inn Boutique and hopes to open 120 The Inn Boutique in China in five years.

But the article is also careful to try the model of this trial, in addition to a certain rental fee, the profit produced by the commodity paction is also obtained by the company.

But for more machines to be put in more places, the fastest way for Guan Jian Wen is to develop franchisees.