Tips For Clothing Sales: Not Bad In The Off-Season

In summer, many industries have entered the off-season, and the clothing industry is no exception.

Especially with the rising price of clothing materials and labor costs this year, clothing sales are even more light.

However, the off-season is not completely without market.

How to make good performance in the off-season of clothing sales is a problem that most garment traders are pondering.

Because of the overall increase in the wholesale price of the summer clothing, many clothing wholesalers and retailers have recently reported that the business is not good enough. Some even say they haven't made any profit in the past one or two months.

But in

1, set up the idea of "no low season".

"There is no off-season market, only the idea of off-season."

If shopkeepers want to improve their performance in the off-season, first of all, we should change the business philosophy of the clothing store and set up a sense of "no sales season".

You can not see the whole industry is very cold, and they are frustrated.

In fact, the determinants of whether or not to make money is the owner himself.

Only by setting up the idea of "no off-season" can we cheer ourselves up in spirit and do business.

2, maintain regular customers and actively develop new customers.

When the off-season of clothing sales is coming, we must pay attention to communication with customers, do pre sale settlement and follow-up sales service for old customers, and do a good job in follow-up sales and service.

The old customer's loyalty in the low season can bring enough profit to the clothing merchants.

At the same time, we should actively develop our new customers and continuously expand our sales channels.

3, incentive

The arrival of the off-season and the sharp decline in sales often make many salespeople lack enthusiasm for work, resulting in lazy psychology and lack of spirit to guide more customers.

In such an environment, the incentive measures for salesmen in the off-season can be increased, such as increasing rewards, encouraging salesmen to take the initiative and sell more.

4, update fashion styles in time.

The frequency of the summer dress renewal is very fast. For women dress shopkeeper, it is necessary to purchase a small amount of money to keep the style of the shop updated.

At the same time, a small quantity of goods will facilitate timely clearance and ensure the operation of funds.

From the perspective of taking advantage of the situation, it can strengthen the position of the clothing store brand in the local consumers' mind, and make a good influence on the clothing store with limited marketing budget, with limited advertising and proper launch of new products.

If you do not enter the new season in the off-season, it will greatly weaken the image in the consumer. Then, when the peak season comes, your old customers will also be lost.

5, diversified promotions

In the off-season, the discount will often exceed the peak season. When the discount and promotion are common, consumers will experience "aesthetic fatigue".

Therefore, shopkeepers in the off-season marketing means need more diversification, marketing activities for customers, to increase the attractiveness of shops.

For example, the recent World Cup, World Expo and so on, clothing sales promotion can be combined with these social hot spots to find out suitable sales promotion methods.

Some ingenious ways of consumption, such as buying clothes, sending dry cleaning, buying clothes to send ice cream, and so on, can produce unexpected results. These are the innovative models of clothing store's off-season marketing.

6, timely charging

Since it's hard to get more free time, why not make good use of this time to recharge yourself, and reserve knowledge for the coming of the peak season?

Many clothes shop owners are busy with their business and seldom read quietly. This time is a good opportunity to recharge.

At the same time, in order to keep abreast of the trend of fashion or business skills, shopkeepers can go to the websites and forums of the major garment industries, and make more exchanges with those successful businesses to make up for their shortcomings.

Perhaps you will find unique sales skills in communication.